Significance of SEO and Web Design When Designing Your Website
SEO, or search engine optimization, and website design go hand-in-hand from the initial conception of a website. Many business owners don't think they should need SEO until after their website is completed. This is not the case. Not only will an SEO website design appeal to your customers. You should make sure that it are structured for the search engines as well. Though these may be one-time elements, or on-page factors, these actually can act as a bonus to your search engine rankings once your site is live.
You'll need to focus on some specific factors to increase its visibility on the search engines when you first start mapping out your website design. You'll need to determine the prime domain name for your site to begin with. Include your keywords within the domain of your website is important. So if you sell widgets, you would want your focused keyword phrase for widgets within your website domain. Your website will have an increased chance of getting noticed by the search engines for your top keywords are certainly increased if they are already within your name!
Focusing on the keywords you want to target within the body and headlines of your text is the next thing you should do. Your keyword research should include words or phrases that are known to convert versus those that are just informational searches. You can do your keyword search by using keyword research tools. Use Google's Keyword Tool to find new keyword ideas. Longer-tail keywords are the converting keywords.
The density of these keywords within your text and pages of your website as well should be highly regarded. Don't abuse keywords. You will be losing customers since this kind of technique won't be accepted by search engines, your website might even get banned. Include your phrase or keywords within every 100 words or so of website copy - this is the general rule. Make it more natural.
Make sure that your website pages aren't too large or take too long to load. Keep your file size for each page under 100K if possible. According to recent reports, search engines are also ranking websites by their page speed.
Make sure, also, that you have a relevant content. Include quality content to your site that is not only original, but also relevant and informative to the end-user. Quality content is crucial to achieve a good website design and effective SEO. Search engines tend to prefer older sites, but those with fresher content. You should take note of this. Make sure you are constantly updating your site with quality, fresh content once it goes live.
But if you've hired a website SEO design professional, they are already ensuring these elements are in place. Just to be sure, be aware of some basic knowledge on website design and SEO. This will help you reduce your cost and will give you high rankings eventually.
About the Author
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