The Story Behind The Empire - JCPenney

The story of JCPenney is rather a very unique one. The mission and vision of the company did not really change since its foundation in 1902. The company's aim is to be the client's number one choice when it comes to quality yet affordable apparel. In addition, JCPenny wants to improve the quality of life of its customers by being a bigger and bolder business.

When JCPenny started, it sold goods and services to a lot of people. Along with its humble beginnings came the realization that they wanted to make a name in the industry. They began planning everything up to the most minute detail. They even conceived the company's own ethical standards and employees' duties and responsibilities.

JCPenney began with a small retail store which was first built in 1902 in a mining town. James Cash Penney, a high school graduate took the chance to explore the business of retailership after having been employed to be the assistant of a retailer. Penney is a well experienced salesman and he enjoyed his work well. He put up the business using his $500 savings and a couple of loans from his friends.

It took Penney's guts to put up the JCPenney department store. It is, at present, the biggest retailer department store in the country today. The business did good at the small mining town where it first began its trade. The JCPenney became famous that the reputation even spread throughout neighboring towns. Soon, these customers became regular clients of JCPenny This is also the time when Penny and Callahan became business partners.

It was in 1907 when Penney decided he is better off alone. He bought all the rights of Callahan and managed more than 3 stores. Penny always wanted to dominate the retailer world. He did this by expanding his trade over various places of the state. He employed managers to take care of the stores. By the end of 1909, Penny had already quite a number of stores and his volume of sales are continuously going up the charts.

It was indeed amazing that by the year 1915, JCPenny already had 83 stores. Penny owed it all to the support of his customers and his employees as well. In 1917, the most amazing thing happened because the company decided to put up additional stores and the total of these stores altogether is 175. JCPenny never rested on its goal which is to be known in entire the globe and be adjudged as the best.

At present, the company boasts of its unparalleled achievements and quality products. It has indeed became bolder and bigger with its chain of 1,200 stores in all 50-states. JCPenny was able to expand to several countries as well. The secret to its success lies in its fair price policy.

People really appreciated the efforts of the company to serve its customers better. Generally, the downfall of other companies had to do with unfair price distribution of its goods. Penny is a very good businessman and he was able to achieve so much.

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