The myth of free magazine

Some may argue that it is not uncommon to see the so-called “cheap magazine subscription” promoting the idea that “the majority of the publishers’ revenue came from advertisement and so it is possible to give away magazines for free in order to attract more readers.” While it is true in circulation that a large proportion of income do actually came from advertisement, only paid subscribers counts on the “rate card” and not the free subscribers. All magazine publishers set their “ad rate” based on the number of paid subscribers from an audit report every quarter and therefore it is simply not possible for publishers to give away magazines for free to boost the sales and cheat the advertisers. Publishers can be fined heavily if they are found to misreport their readership.Even though it is impossible to get free magazine directly from publishers, it doesn’t necessarily mean free magazine doesn’t exist. As a freebie hunter myself, I would like to share with you three common ways of getting magazines for absolutely free throughout the internet.1)Trade magazine: Different from consumer magazines, trade magazines (e.g. Oracle and CFO) are flexible to adjust their “ad rate” as long as they are able to deliver qualified readers to their advertisers. That’s the reason why you will see free magazine provider such as Freebizmag (www.freebizmag.com/) often asked you a lot of questions regarding your occupation and job function before they give you the free magazines for free. 2)Consumer magazine: Not many people are interested in the trade magazine because most of the time those magazines are hard to read. A lot more people are looking for popular consumer magazines such as Maxim, FHM or PC magazine for free. Some sites like Magcentral and Freebie-magazine are sponsored by a third party sponsor to provide the magazine for free. You will usually have to fill out a short form or survey to get your magazine for free. 3)Publishers: Sometimes publishers will give away a free 1 year subscription (usually in digital format) for marketing purpose. This is the best kind of subscription as the subscription itself is provided by the publishers, so the risk of not getting the magazine will be the lowest among the three possible choices. A good example to illustrate this kind of subscription will be Tango. (http://www.tangomag.com/tabid/210/Default.aspx?sssdmh=dm24.96957

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