What Fonts Say About Your Business
Having the right font or typeface in your marketing campaign such as your advertising flyers is as important as getting the right picture to accompany the message you want to convey. Your font is vital in getting your target clients attracted to your ads. Each style will definitely determine how your target readers would react to your ad. And your fonts would definitely be able to influence your target audience’s buying decisions based on its impact.
For you to be able to understand better your choice of fonts, flyer printing companies have come up with some ideas to help you select the most appropriate fonts for your ads:
1 – If you want to be known as a traditional kind of business, serif fonts work best. This font style shows short lines that come from the upper and lower ends of the strokes of the letter. Very popular of this type is the Times New Roman.
What does it mean? Your organization is someone your target audience can rely on because you are stable, credible and very much in tune with what is conventional and established in terms of providing customer service.
2 – Sans Serif fonts on the other hand don’t have the lines at the upper and lower ends of the strokes. Arial and Helvetica are the most common sand serif fonts that most high tech companies use in their ads and websites.
What does it mean? As sans serif fonts appear more modern and innovative, it is definitely the favorite font used by many businesses dealing with the Internet and other technological industry. It provides a dynamic and up-to-date quality to your business if you need to come out as fresh and inventive.
3 – Italics on the other hand exude grace and a relaxation. It reflects elegance and style, and yet it often shows consumers that the company is forward-looking and progressive.
4 – Trendy fonts are often stand outs that they have become so popular these days. Nevertheless, maintaining this kind of font can be hard work as you need to frequently update and keep it from being outdated.
5 – Different gradient and thickness in the lines of your typeface also plays a crucial role in the way you convey your message. It tells the kind of message you would want to tell your audience. If you want a more industrial and solid feel to your message then go for the thicker lines. On the other hand, if you want crisper and cleaner look, go for the lighter and thinner lines.
So the next time you select your font, choose the best typeface that exemplifies the kind of image you would want to be remembered by your target clients. The right font can help you send the right message to your audience.
For comments and inquiries about the article visit: Flyer Printing
About the Author
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
Tell others about
this page:
Comments? Questions? Email Here