HitTail: Improve web site traffic using this innovative tool

HitTail is a web 2.0 product designed from the ground up to help you generate lots of web site traffic by taking advantage of keywords hidden in the Long Tail of search. The Long Tail is an economic theory that simply states that total demand for less popular but highly numerous items is far larger than the total demand for popular items that are much fewer.When people optimize web site content for search engines they always think first about targeting the most popular keywords. For example, if the theme of the site is search engine optimization (SEO) then the keywords "search engine optimization" (100,000 searches per month) and "SEO" (64,000 searches per month) are the obvious terms to target. It is true that if your site ranks well on search engines for these keywords then it will receive a lot of traffic. However, getting to that top spot is practically impossible because there are too many web sites competing for placement many of which have been around longer and are perfectly optimized to be favored by the search engines. It turns out, however, that there are many other keywords people search for that are less popular such as , for example, "SEO search" (750 searches per month) and "SEO promotion" (1,300 searches per month) in place of "SEO." The key idea is that because these are less popular keywords, it is easier to get your site to the top of the search engines. Then, if you optimize your content not for one but for several keywords in the Long Tail, you can generate significant amounts of traffic and even surpass the traffic you would get by targeting the more popular keywords. The tricky part is to discover these keywords and this is what HitTail wants to help you do.First of all, HitTail is currently free to register for and use because the product is still in the beta testing phase. This of course is great news, if you are uncertain about its effectiveness and you want to try it out first. Second, installation is easy. After you create an account and register your web site, you have to copy a couple of lines of HTML and paste them in all the pages that you want HitTail to analyze. Using this code, HitTail collects data about the keywords that people use with search engines in order to find your site. Then, highly sophisticated software analyzes these data and suggests keywords that appear in your site's keyword Long Tail. You can select any or all of these suggested keywords and add them to your "To Do" list. The idea is that when you update your site with new content, you have to make sure to optimize it for these selected keywords. If you do this carefully, you can literally explode your web site's traffic. The best part is that it won't cost you any money and it is sustainable traffic over the long term.I have to point out that what HitTail does for you is to very carefully analyze and suggest keywords that you can use for your search engine optimization. It does not optimize your content for you. HitTail's algorithm is designed to discover the best keywords for you to focus on. The rest is up to you. I strongly suggest that you give this tool a try.

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