Five Things You Can Do Now to Position Yourself for Post-Recession Success

Good news! We're finally seeing evidence that we're moving out of the worst financial crisis many of us have ever experienced toward an optimistic time of recovery and eventual growth.

As a small business owner this is the time you've been waiting for.

Why?

Because it's go time! Now is the perfect time to position you and your business for post-recession success by doing these five things:

1. Invest in education.

Without spending too much, invest now in any education you need to make your post-recession business a success. Attend seminars online and in person, read books and trade magazines, make sure you're reading what's on the cutting edge in your industry.

2. Pay off debt.

If you can pay off any debt, now is the time to do it. Taking on debt during a recession is common, however, now that the recession is lifting, don't add to it. Pay cash for everything you need. Put your credit cards in the freezer or cancel them and cut them up.

3. Go "Zen" on extras.

Now that money is once again flowing, resist the urge to splurge on extras you don't need. Think before you add any bells and whistles to your business or cell phone. Think before you by new technology. Do you really need that Starbucks' latte twice a day?

4. Hang on to your property.

While it may seem like a good time to sell your home or business property, don't. At this moment in time, you won't get top dollar and may still end up losing money. Instead, begin projects that will improve the quality of your home or office.

5. Don't cut prices.

Right after a recession, especially a long, drawn-out one as we've just experienced, it is common for small business owners to think that cutting prices will help them attract more clients and customers. Don't do it. Keep your prices as they are while offering your customers a coupon or a rewards program, to reward them for sticking with you during tough times.

These are exciting times we live in. We've just emerged from the worst financial recession most of us ever experienced. Much was lost and much was gained during this temporary economic decline. Finally, we're seeing evidence that the U.S. economy is starting to recover.

Now is go time. Now is the time for small business owners to jump to action. Don't wait. Implement these five things to position you and your business for post-recession success. You'll be glad you did.

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