Title Tags That Search Engines (and your customers) Will Love
In my previous Title Tag article, I introduced the title tag and told you what it is and why it's so important. Now let's discuss how to write a tag that Search Engines (and your customers) will love. There are two competing forces pulling for your title tag's attention. First, the search engines use your title tag to help determine where in their engine your website fits. Second, your customers will see and use your title tag to help them determine if your site has what they're looking for and to remind them what your site is about when they see it in their bookmark list. A good title tag takes care of both. In my previous Title Tag article, I introduced the title tag and told you what it is and why it's so important. Now let's discuss how to write a tag that Search Engines (and your customers) will love. There are two competing forces pulling for your title tag's attention. First, the search engines use your title tag to help determine where in their engine your website fits. Second, your customers will see and use your title tag to help them determine if your site has what they're looking for and to remind them what your site is about when they see it in their bookmark list. A good title tag takes care of both. So, assuming you've got the best keywords, you just put that as the title and your done...right? If that's all you did then you'd be OK but you'd miss out on the full value that a title tag can bring. Let's start with that, though. Our title tag looks like this: Austin Texas Mortgages Now, that works for search engines but not so much for customers. Sure, they'll know that you sell mortgages but they may not remember which company. You always want them to remember who you are. So, you could do this: My Mortgage Co | Austin Texas Mortgages OK. That's Good for your customers but it moves the really good keywords out of the first position. (Search engines assume that the most important words come early in the title tag.) So, how about this?: Get Austin Texas Mortgages at My Mortgage Co Well...now you're optimizing for the word "Get". Not so good. How about this: Austin Texas Mortgages by My Mortgage Co That's pretty good. The keywords are front and center and the company name is right out there where everyone can see it. You could also put a separator of some kind instead of the word "by". Like | or - . I think it's more of a personal preference than an important SEO point. Now, go write your own!
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