How to Increase Your Profit with CRM Integration

Have you heard that your marketing efforts can quickly turn to cash with CRM integration? If not, then let us take you on a little trip through the business world. Everyone knows that in order to remain in business, marketing is an essential part of running that business. Marketing allows you to promote your products and services to the consumers who will use them.

The Merriam-Webster Dictionary defines marketing as:

1 : a) the act or process of selling or purchasing in a market. b): the process or technique of promoting, selling, and distributing a product or service.

2 : an aggregate of functions involved in moving goods from producer to consumer.

It takes a lot of time and effort to market a product or a service. You spend weeks planning your marketing campaign. You then pull the resources to execute that campaign and then finally spend weeks running that marketing campaign. Your business begins to get a flood of phone calls which signals that your marketing campaign is working. Tons of potential customers are in the works. So while your marketing efforts are working for you; your sales team is not functioning at full capacity. So you may be asking why. The answer is because customers are falling through the cracks.

While you are using your typical software and other programs to enter all the customers' information, you don't have real control over where they are in the sales process. This happens more often than you think. Customers simply get lost in the chaos or get tired of waiting and turn to a competitor. Customers want two things from a business a product or service they can use and excellent customer service. Period! If you can't provide both of those then you might as well not waste anymore time or money into marketing.

CRM integration with another program like MYOB can take you from an ordinary business to an extraordinary business. CRM integration into your current financial software can enhance your marketing campaign by tenfold. CRM software like Sugar CRM when integrated into you current business systems will allow you to literally follow where your potential customers are in the sales process. If they called in for more information and need to be called, you can see that. Have they inquired on a product or service and now need a follow-up? You can see that. Have they been converted from a lead into a full fledged customer? You can see that. You can also track those long term customers as well. Do you need to see what the most purchased product or service is that a customer uses? You can see that with CRM software. CRM is Customer Relationship Management Software. It assists you in managing your customer base and your relationships with your customers more efficiently. So there is no more losing a lead to the competition. With CRM integration into your current processes you are basically ensuring that there is money in the bank. You can take your customer service level and heighten it and turn leads into cash.

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