title Promotional Merchandise - Selecting Promotional Merchandise Tips
Many business institutions and corporations come to the decision at one point to give away free promotional merchandise to their current clients, and the general public who hope will draw in some potential clients. This is a very smart marketing and publicity strategy. Several marketing campaigns can be developed around this, deciding on the item to be given away. You can have corporate giveaway events, take the items to trade shows and have them as a great advertising giveaway. When you choose to undertake this strategy, the possibilities of what you can do with it are endless.
It is not necessary to giveaway expensive items, after all at the end of the day you are still running a business, and you need to be cost effective and scrupulous with your spending. But the promotional item does need to be functional. Functionality is a must when it comes to corporate giveaways. There is no use spending a very little money on an item that has no functionality at all, that your target audience wouldn't ever use.
Price does still play an important role in the promotional merchandise world, if you were selecting business gifts your budget will be higher, but as a corporate giveaway being careful with your budget is ideal. What you need is to determine the ideal balance between functionality, price, and the final outcome. So this is like matching benefits and features vs. Price vs. Potential outcome. The potential outcome is vital. For example if you create a great piece of promotional merchandise for Gaelic football fans, which is not only functional but incredibly cheap, think what you get out of it? You might only be noticed by Gaelic football fans, which is a very limited demographic. If you just have to spend a little bit extra to convert this promotional item to the conventional football game, you increase your target audience by ten folds, whilst only increasing your price by a little.
Another useful tip when selecting promotional items is to go with the fashion flow. Its useless giving out functional and cheap promotional items that people won't ever use. A simple example is flashing mobile phone stickers. At one point in time, flashing mobile phone stickers were "all the rage." Now they are seen as tacky and archaic and people wouldn't be seen dead with this particular mobile accessory. One more modern mobile phone accessory, is an Iphone, in the modern communication world, computer world communication is vital, looking good whilst doing it is a bonus. Manufacturing good looking Iphone cases would be a very useful strategy.
So to conclude, selecting promotional merchandise can be quite a daunting task. There are more aspects then first assumed that are involved in selecting promotional items. The most perfect item that you could ever create would be an incredibly cheap, immensely multifunctional promotional item that is timeless, people will never get bored of it, it will never go out of fashion, and will always be a top wanted item. Whoever can find and source this item, will be an incredibly fine and rich business man.
About the Author
Francis Murphy is the Managing Director of BTC Group which was established in 1977 and currently runs more than 25 Promotional Merchandise Programmes for clients that include AA,BBC, HMV,Tesco and Nomura Bank. They print and supply over 1 million promotioanl pens every year from their amazing production facility near Heathrow Airport.http://www.btcgroup.co.uk
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