Combining Online And Offline Techniques To Increase Your Buyer's List

Copyright (c) 2011 Jack Bosch

Once you have a handle on your offline and online advertising techniques, you can use the two to complement one another and increase your buyer's list. Here is how it will work:

Use your offline advertising to promote your online presence. Put up signs, classifieds adds, flyers, postcards and all other means of offline advertisements to point them in the direction of your web page. For example, you can have classified ads in the newspaper with a short sentence about what you are offering and then add your website address. You can send out postcards to various areas depending on what mailing list you have decided on with your website and any small pieces of information you want to add with it.

Once you have sent out enough offline advertisements directing buyers to your website, you now have the opportunity to get their email addresses to increase your buyer's list. Also, it is in your best interest to have buyers looking for information on your website for a few reasons. 90% of people who look for properties are looking online. When they are searching for information online, they can look at it at their leisure. This also allows the seller to have more free time as most of the information the buyer is looking for is already on the website.

Another advantage of online advertisement is that it has more space to show the property than offline advertising. Online advertisements and your website allow you the freedom to post as many photographs as you like as well as more detailed descriptions of the properties. Online advertising has the space to 'tell the story' of the dream property.

Online advertising lets you have the listing online for as long as you require, for no extra cost. If it is taking a longer to sell the property no problem than you thought, you can leave it on the website for as much time as needed. Likewise, if the property sells very quickly, you can take it off the website or leave it on depending on what you would like to do.

Combining advertising techniques through both online and offline advertising in tandem is an excellent strategy for increasing the size of your buyer's list. While one is helping the other, they both have the effect of putting you in front of your target market and when used properly can save you both time and money.

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