How To Know When Your Company Needs a New Logo
by Adam Sorensen
by
Adam Sorensen
Your sales may have flattened, the company may have changed its focus, or your brand may no longer inspire your customers. Whatever the reason, one thing is for certain: you're unhappy with your company logo, and you want it fixed. Here are the questions to ask when deciding whether your company needs to hire a logo designer.Does our logo express our corporate identity?If your logo fails to express the central idea of your company, it is probably out of touch with your business. A script typeface is inappropriate for car repair shops, for example. Or maybe your business has changed. AT
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