Duplicaton Is *NOT* Equal To Sponsoring!

Copyright 2006 Roger Loh

>>> DUPLICATION IS NOT EQUAL TO SPONSORING! <<<

Isn't that common sense?

Straightforward as it may sound, it's strange that many newbies or even some seasoned veterans in network marketing still don't get it.

In his book, "45 Seconds Presentation That Will Change Your Life", network marketing guru, Don Failla talked about the "Salesmen Failure Syndrome" where the salesman type comes into the business, and starts sponsoring lots of new distributors.

The gist is this: Those that this "salesman" sponsored simply think that they can't do what this "salesman" does and thus give up early in their network marketing journey.

That's right!

>>> DUPLICATION IS NOT EQUAL TO SPONSORING! <<<

In fact, this is the formula:

>>> DUPLICATION = SPONSORING + TRAINING + COACHING + COUNSELING + STRATEGIZING + ... <<<

where...

TRAINING = Teaching of network marketing basics, mindset, skills, etc

COACHING = Helping them to achieve performance, not fault finding

COUNSELING = Listening to their problems and offering another perspective to help them find solutions

STRATEGIZING = Discussing and working out concrete strategies and plans to build their networks

Frankly, I hope I did not frighten you off :-)

That's what duplication is about. Sponsoring is merely the beginning of a new relationship with a business partner. Network marketing is, after all, a serious business. If not, how can you retire with your millions in a few short years?

*** WHAT IS EXPECTED WHEN YOU GET INTO A JOB? ***

I suspect most of you held a job before. I did. (The one that stands for "Just Over Broke", "Just Obey Boss", etc)

Can you remember your first day at work?

After you left school and passed that job interview with flying colors, you happily report to work. And what happened after that?

The fortunate ones will go through a process similar to this:

- Get introduced to the colleagues in the company

- Get familiarized to the products or services the company offer

- Get acquainted to the operation of the company

- Get hold of all the information you can get - files, folders - and learn as much as you can

- Get to attend orientation training by some senior or HR staff

- Get used to how your boss works

- Get close to some colleagues with 'chemistry' to become your buddies

- Get some coaching from the closer colleagues, perhaps those who care for you

- Get a job confirmation - FINALLY - after a few months (or even 2 years in my case!)

- Get a pay raise after a year (or even after many years if not at all)

- Get a job promotion (if you fight hard enough at politicking or back biting!)

Be honest, my friend... Does this sound real or did I make this up?

The key here is: when we land ourselves in a job, we learn along the way as we work and progress. After some years, we become more senior and then it's time to guide the junior colleagues, especially those who just join the company.

Now...let's switch back to the network marketing scenario...

*** WHAT ARE YOU EXPECTED TO DUPLICATE? ***

After you sponsored a new business partner, what should you do?

Yes, DUPLICATION, of course!

But then, what is DUPLICATION? What is expected of you to duplicate?

Here's the scoop:

Network marketing is a business, essentially a people's business. So, your success does not depend solely on your ability to sell but rather on your willingness to help others by developing people.

Duplication of skills, attitudes, mindsets, beliefs, commitment... and taking the effort to DEVELOP PEOPLE is extremely important. Once you are able to develop some leaders, that's where your EXPONENTIAL GROWTH will kick in due to *LEVERAGE*, (which to me, is the 2nd most important word in network marketing.)

Thus, I always remind my new distributors that network marketing is NOT sales! And when I told them that they have to train their new distributors, they often froze in their tracks and they would say that don't know how to train. I will tell them that in the land of the blind, the 'one-eyed' is king!

*** WHAT IS NETWORK MARKETING? ***

Network marketing, though already more than 50 years old, is still a paradigm shift for many people. There is indeed a shift in the way goods and services are distributed. A DISTRIBUTION REVOLUTION is going on, in fact, where a lot of money can be made!! It's already a multi-billion dollar industry and many big multinational corporations (MNC's) are already adopting network marketing in part to distribute their goods and services. Thus, it is important for us to shift the paradigm of our distributors... How?

What we really need to do is to train our people, not just in skills but WHY Network Marketing, Why are they doing it? It is a *PROPER* business because word of mouth advertising has proved to be an extremely effective method of distribution, NOT a get rich quick scheme.

In conclusion, if you ask me to say which is the MOST IMPORTANT WORD in network marketing, I would say, without a doubt:

D-U-P-L-I-C-A-T-I-O-N

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