Microsoft turns around Yahoo! A marriage between Microsoft and Yahoo?
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Microsoft turns around Yahoo! 08:41 | Jesse Charon, LesAffaires.com
Microsoft would like to buy Yahoo! in a transaction which could reach 50 G$.
The rumour launched by the New York Post made leap the title of Yahoo! from 15% with some 32,40 $US in the electronic exchanges of préouverture in Nasdaq.
According to sources of the New Yorkean daily newspaper, Yahoo! an offer of purchase of Microsoft would have rejected two months ago. The empire of Bill Gates would return however to the load by asking for the behaviour of formal talks between the two firms.
None of the two companies confirmed this information.
Microsoft would be interested in the search engine to harden its position against Google, the uncontested leader of publicity on Internet with 65% of this market.
According to the New York Post, Microsoft and Yahoo! could go to seek a share of 27% of the market of publicity in the search engines by linking their efforts.
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Two New Yorkean daily newspapers reported Friday that Microsoft again sought to put the hand on the operator of search engine Yahoo, which could enable him to better compete with the leader of the sector, Google.
The New York Post affirmed that Microsoft had required at Yahoo to take part in formal negotiations for an acquisition which could be worth 50 billion $ US. The stock exchange capitalization of Yahoo reached Thursday approximately 38 billion $ US.
Lou Gellos, spokesman of Microsoft, whose registered office is located in Richmond, in the State of Washington, affirmed Friday that the giant of data processing did not have for the moment any comment to formulate about this information.
Wall Street Journal for its part indicated in its pages that persons in charge for the two companies considered a possible fusion or any other form of regrouping, specifying that the discussions seemed to have reached the level of incipient negotiations.
The financial daily newspaper added that the two companies had planned to combine their activities, last year, but that their discussions had not borne fruit.
The two newspapers quoted anonymous sources close to the file.
The analyst principal David Hallerman, of the group of research eMarketer, sees several problems connected to the culture of the companies and few strategic advantages to a Microsoft-Yahoo alliance.
“There are too many steppings between Microsoft and Yahoo, and to try to amalgamate the cultures of company of two large companies as that is generally difficult”, estimated Mr. Hallerman.
According to Mr. Hallerman, Microsoft would make better buy a network of publicity to give tonicity to its own activities, in the same way that AOL, of Time Warner, saw his advertising incomes climbing following the acquisition of the technology of Advertising.com and its manpower of sale.
In addition, Yahoo could lose the flexibility which it needs to be competing if it were to be only one division inside a broader entity like Microsoft, it continued.
According to the analyst Matt Rosoff, firm Directions one Microsoft de Kirkland, in the State of Washington, a takeover is not very probable since the activities of Yahoo would overlap the services which division MSN of Microsoft offers already, like services of email and instantaneous transport.
It is however possible, added Mr. Rosoff, that Microsoft and Yahoo discuss exclusively an agreement touching with publicity for research on line. According to Mr. Hallerman, Microsoft could however separate from its division in line MSN so that it is managed by Yahoo.
Other legal experts believe that a fusion between two technological companies of this size could worry the authorities antitrusts.
Friday, the action of Yahoo carried out a jump of 9,9 percent, to 30,98 $ US, with New York Stock Exchange, that of Microsoft having lost 0,41 $ US, to 30,56 $ US.
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