SEΟ Copywriting - 8 Tips to Success

We all know that the majority of website traffic comes through the search-engines like google. Most of us additionally understand that keywords and hyperlinks to your web-site are the 2 issues that affect your position in the search-engines like google. Your phrases tell the search engines what you do, and the inward bound links tell to them how important you are. This combination is what establishes your relevance. And relevance is what the search-engines like google are after.

There's a lot of information available regarding how you can combine search term terms inside your own HTML meta tags. However that's only half the battle. You need to think of these tags as street-signs. That's how the search-engines like google view them. They look at your tags and then at your copy. If the keywords you use in your tags aren't used in your copy, your web-site won't be indexed for those phrases.

But the search engines don't stop there. They also consider specifically how frequently the key phrase phrase is used on the webpage.

Putting it simply, if you don't pepper your site with your primary keywords, one won't appear in the search results when a prospective consumer queries for those keywords.

But how do you write keyword-rich copy without compromising readability?

Readability is worthwhile to guests. And after all, it's the guests that purchase your product or service, not search-engines like google.

By following these 8 simple strategies, you'll have the ability to overhaul the copy on your internet site guaranteeing it's acceptable to both search engines and visitors.

1) Categorise your pages

Prior to writing, think about the structure of your web-site. If you haven't built your web-site yet, try to create your content around key promotions or advantages. For instance, separate your Second Hand Electronics web-site into separate pages for Macs, and Computers, and then segment again into Notebooks, Desktops, etc. This way, you'll be ready to incorporate very particular key phrase terms into your copy, thereby capturing a really qualified market. If you're working on an existing web-site, print out each page and label it with its key point, promotion, or advantage.

2) Find out what keywords your consumers are searching for

Visit wordtracker and register for a one day pass (that should only set you back about USD $10). Enter in the essential details, offerings, and benefits you outlined for every webpage, and spend some time analysing what phrases visitors use when they're searching for these things. These are the phrases you'll desire to use to go into detail about your product or service. (Make sure you read WordTracker's explanation of their results.)

3) Use phrases, not individual words

Although this information isn't specific to the web copy, it's so important that it's worth repeating here. Why? Well to begin with, there's too much competition for single keywords. If you're in computer sales, don't choose "computers" as your primary keyword. Go to Google and search for "electronics" and you'll see why… Subsequently, research shows that consumers are evolving into more search-savvy people - they're searching for a greater number of particular strings. They're understanding that because they are more specific, they discover what they're seeking considerably quicker. Ask yourself what's unique about your business? Perhaps you sell cheap pre-owned computers? Then why not use "low-cost pre-owned electronics" as your top keyword phrase. This way, you'll not only stand a chance in the positions, you'll also display in much more targeted queries. Quite simply, a better percentage of your web-site visitors will be individuals after low-cost second hand electronics. (Google's Keyword Tool results will help you choose the most appropriate terms.)

4) Pick the worthwhile keyword terms

Don't include every keyword phrase on every page. Focus on one or two keyword terms on each page. For your Macs page, focus on "low-cost second hand macs". For the PCs page, focus on "low-cost second hand computers", etc.

5) Be particular

Don't just say "our electronics". Wherever you would normally say "our computers", think about if you can get away with suggesting "our cheap second hand Macs" or "our cheap second hand Electronics". If this doesn't hinder your readability too badly, it's worth doing. It's a fine balance though. Keep in mind, your web-site shows the grade of your service. If your web-site is hard to browse, people will deduce a good deal about your website…

6) Use keyword phrases in links

While you shouldn't concentrate on each keyword phrase on each page, it's a good strategy to link your pages together with text links. This way, when the search engines look at your web-site, they'll observe that the articles are related. Once again, the more text links the better, particularly if the link text is a keyword phrase. So on your "Cheap Second Hand Macs" page, add a text link at the bottom to "Cheap Pre-owned Electronics". If you can manage it without affecting readability, also include one within the content of the page. For example, "As well as delivering cheap pre-owned Macs, we sell exceptional quality low-cost pre-owned PCs". TIP: If you don't prefer to have your links to be underlined and blue, add the following in your CSS file:

Then format the HTML of each link as follows:

As well as providing low-cost second hand Macs, we sell high grade

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