Real Estate Investment and Marketing: How to Create a Webinar to Help Skyrocket Your Business

Although there are a lot of different aspects to a real estate investment marketing plan, one unique way to get the word out about your business and attract private lenders is by doing a Webinar. A Webinar is a method you can use to deliver your presentation or seminar over the Internet.

A Webinar is a convenient and effective way to deliver your presentation and allow others to participate right from the comfort of their home. A Webinar offers the ability to deliver your real estate investment information, receive feedback from others, and hold discussions on the topic.

How to Create a Webinar

Organize Your Presentation: Organize your presentation of the topic of real estate investment you will be talking about. In addition, you will need to organize a schedule within a specific time frame, especially if you are going to have any other speakers, different activities, questions and answers, or something else.

Keep in mind when organizing your presentation that the Webinar should be integrated with the rest of the tools that you are using as part of your real estate investment marketing plan. Design it to interact with other marketing strategies that you use such as two-step marketing.

Remember to offer high quality information, make it interesting and engaging, and do NOT do any hard selling. Your client wants to feel that they are receiving a solution to a problem and that you are genuinely interested in their needs.

Decide on Your Targeted Audience: Decide what audience is best suited for the information on real estate investment you will be delivering. This is includes a specific targeted audience who will be interested in what you are offering.

Geographical Location: Decide what geographical location you want to focus on and then set the time of the Webinar to that specific location. Also consider the day of the week that you want to hold the Webinar. For instance, weekdays might be better than weekends for some people. You have to try and determine when people will most likely be available.

Promotion: Promote your real estate investment Webinar in locations online where your target audience is likely to visit. This could be through real estate websites, social media advertising, an opt-in email list, article marketing, or other Internet marketing tool. Word-of-mouth is another great way to advertise your Webinar.

Practice: Practice conducting your Webinar so you can get the timing down and sound confident in delivering your expertise and information. Remember that technology is not foolproof so prepare for any unexpected events that may occur and try to find ways to troubleshoot these events if they do occur.

Web Conferencing Service: Sign up with a Web conferencing services such as WebEx. Many of these Web conferencing services allow you to hold meeting with as many as 130 participants, provide application sharing, keep track of attendance, and create CD and audio files that allow your participants to go back and review the discussion. You can also receive feedback via a survey service that will help you to improve things for future Webinars that you offer.

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