4 Tips to Make an Effective Sales Pitch to an Investor

Investors go through hundreds of pitches every year, and a very few pass the test. Sometimes you may see that a better proposal gets rejected and an idea that is thought as impossible gets the finance. You may find it baffling, and think “how did that happen?” The answer to that lies in the effectiveness of the sales pitch. Yes, a perfect sales pitch is the key to your funding. Your company’s USP, marketing strategy, risk analysis are all important aspects of a sales pitch. However, there are some unnoticed pointers that make an impact on your investors. In this article, let’s focus on the tips that make a sales pitch stand out.

Know the Background of Your Investors Being aware of your target audience is the basic rule of any presentation. Take time and show the patience to do research on your investors. Each investor has a motive behind attending your pitch. An angel investor maybe excited to know about the objective of your company whereas a venture capitalist will be keen to know about your marketing strategies, profit analysis and repayment plans. So alter your sales pitch highlighting content that matches the persona and drive of your investor.

Have Your Money and Team in the Pool These are your ace cards to impress your investors. Facts and figures speak logic, but it is the element of trust that motivates most investors to put in their money for a venture. When they realize that your pounds are involved as well, the probability of doubting your commitment towards the company is nullified. Investors do not take off by seeing a brilliant idea; they need to know that you have the resources to lead your idea right till the end. Hence have your back covered with a proficient, experienced, and inspiring team.

Keep it short and informative You have a short time to articulate your big plan! Nobody would prefer to sit through an elaborate presentation if the same was kept concise and precise to the point. Prove that you know your business, its market and technology, and that you are smart enough to deal with the risks to take it to the pinnacle. Plan, practice and execute complete use of the short span of time you have. Every second of your pitch should contribute something meaningful. By the way, add a short yet pumping story, though cliche, it works.

Be Transparent Most entrepreneurs pitching for their company tend to get overexcited and overdo their sales pitch. There is nothing wrong in being excited about your idea, but get your facts and figures right. You don’t want the investors to discover something that is not true or was not told. Being open and upfront is just going to win their trust and the right funding.

So, go for it! Arm yourself with that perfect pitch!

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