Quick and Dirty Methods for Building a Service Business on the Internet

Perhaps the greatest concept known to humans, in temporal terms, is leverage. Correctly using leverage is what propels people toward the goals they might not be able to achieve by themselves. The amazing thing about this idea is just how many different uses there are for it. You should see that we're talking about using leverage for your business and marketing needs. Try to get into the habit of looking at the world of business in terms of how you can use and apply leverage.

If you opt for a service based business for yourself you need to make sure that you get as much exposure as it is possible to get. It should be obvious that all businesses need to stay in a permanent state of lead generation. But this shouldn't be a problem because there are all sorts of ways to increase your exposure. A really good way to do this is to include articles in your marketing but not in the way it was done so many years ago.

The best technique for this now is to seek out the websites that want guest or contributing authors, are willing to give you that designation and will let you contribute. What you are going to see with these sites, especially compared to the others, is that they have higher quality and more reach.

Testing your marketing and advertising is one of the best ways to find real success online. Most marketers completely ignore this step (as do lots of bigger businesses) because they don't really have any clue about it. What you are going to do in this situation is become a split testing expert so you need to learn as much as you can about the basic principles and concepts of copywriting. The reason you do split testing is because you want to increase your conversion rates. So what you can do here is offer some conversion rate consulting services to businesses and teach them how to boost their conversions. You can usually combine this idea with other types of consulting, like site usability, too.

Affiliate marketers, for the most part, ignore the power held by video which is a gigantic mistake. Maybe people are too lazy to make videos which is really losing out on a lot of marketing power. We have all seen review sites, and they can still be effective when done right. Obviously the site will have some text-based content but the main feature is going to be a video. What you will be doing is creating video reviews of the products and services that you are trying to sell. You might also make presell videos (which aren't the same thing as review videos). Anybody who hasn't yet learned about preselling or how to do it well needs to start figuring it out. Presell marketing isn't that hard to understand or to learn but you should know exactly how to approach it.

It's likely that, as you've been learning, you've heard about using OPM (Other Peoples' Money) for business needs. This is something that has been done since the dawn of business and it is how many people have amassed some incredible fortunes. We've discussed a few things here and these approaches all employ a good concept of using leverage. Hopefully you now have a really good idea of how best to understand and use leverage in a way that will make a difference for you.

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