3 SEO Basics for Your Website
Copyright (c) 2012 Patricia Lanford
In today's internet based world, it's a requirement that your business has an online presence. Without having a well-designed, interesting web site, your business will lose income. The web has turned into the world's encyclopedia, telephone directory, and atlas - all rolled up into one easy to use, handy data source. You must make sure your company is included or risk being left behind.
If you already have a site but you are not seeing the visitors to the site that you would like to have, then maybe it is time to reconsider your search engine optimization practices or SEO. This is the process that gets your website pages ranked in the search engine results pages. The farther back you are in the results, the less people you are likely to lead to your site. Below, you will find three basic SEO techniques to help you rank better in the search engine result pages.
First, verify that the page titles of your website have your most important keyword. It pays to do some investigation to determine which key phrases have a lot of searches in the search engines. Having said that, do not just use a "generic" keyword. For instance, if your website has to do with purple shoes, focusing on just "shoes" as your keyword will bring a great deal of traffic that might not want just purple shoes. You will want to concentrate on purple shoes to bring you more website visitors.
The second SEO technique is to produce interesting and original content for your website. You want your potential customers to locate the information they are looking for; but, you have under 10 seconds to capture their attention. Your content needs to be engaging for your site visitors. Menus need to be easy to access and have titles with keywords whenever possible.
The third SEO suggestion is to advertise your web site. Take advantage of free web directory sites that will post your business in the correct category. Leave comments on industry related blogging sites and forums while including a back link to your site. Contact webmasters at other websites and see if they will feature a link to your site on theirs if you return the favor. Ensure your site is on your business stationery and business cards.
If you don't wish to take care of the SEO basics on your own, then look at hiring a website designer. Not only do they build web sites, but most are pros when it comes to SEO. Without a great SEO strategy, your website will not provide you the results you require.
About the Author
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