Is A Home Based Business Newsletter Hard To Publish?

You can go back many years and find those who have published a home business newsletter. In the old days of direct mail this was a well known approach to sell advertising and promote business opportunities.

The reason behind publishing a home-based business newsletter hasn't changed that much today. The primary difference is in how it is published.

Publishing a home based business newsletter is as simple as setting up an auto responder, finding subscribers, assembling content to send out on a consistent basis, and monetizing it to make money.

Let's analyze these four steps.

1. Email auto responder. This is an automatic method to send email. Two of the most used auto responders include Get Response and Aweber.

Your price is going to run around $20 per month. It does not require any technical knowledge to learn how to use these.

It is possible to set your newsletter to go out at a predetermined date. The benefit to doing this is you can make use of your auto responder to routinely go out which will help you remain consistent in doing it. In addition you won't ever skip a planned date.

You can customize your newsletter to look precisely how you would like it to look. For branding reasons this might include adding the header from your website to the newsletter itself. You may also wish to add a picture of yourself.

2. Finding subscribers. This is no different than every other type of Internet marketing. You need to publish a link where people can subscribe in as many ways as possible on the web.

You see this done constantly with landing pages or as they're occasionally called, splash landing pages. Effective splash landing pages are simple yet enticing.

Individuals should want to subscribe to your newsletter according to whatever you tell them on your landing page. Usually this includes a tempting giveaway such as a free e book, or information they might not find someplace else online.

A good way to get subscribers for your newsletter is to advertise in other people's home based business newsletters. This is a target audience of individuals who already are searching for information on home businesses, so you are reaching the right market.

3. Content. This should be loads of fun for you because you get to use timely information that people are interested in reading.

If you do not want to write you can still create a very helpful home business newsletter. One strategy would be to go to online article directories and find articles that you could republish.

This is truly a win win situation. You obtain helpful content for your newsletter, plus the author of the article gets more publicity for their article than they would be getting when it is strictly within the article directory.

4. Making money. Exactly what is the best way to make money using your newsletter?

Numerous home based business owners will promote their business opportunity to their subscribers. You can also sell products highly relevant to the niche your business is in.

A good place to get products is to become an affiliate marketer with a few of the big affiliate networks. These would include ClickBank, Commission Junction, and Amazon.

One more thing you could do is sell advertising to other Internet marketers. You can do this by selling advertising space in the newsletter itself. You can also offer email solo ads which you send out to your list for a small fee.

Established home-based business newsletters are earning their publishers a full-time income on the web today. Some of these have been around for over 10 years and have a very faithful reader base.

People desire to advertise in these kinds of newsletters. Someday your home-based business newsletter might reach this status itself. Publish it on a consistent basis and relish the satisfaction of helping people and making money at the same time!

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