Klaster.info - cluster initiative
A cluster is a form of organization, association of the company, focused in the near space, and conducting a complementary economic activity. Entities belonging to the association contrived interact and compete with each other on the market. The foundation of the creation of the cluster are cooperative relationship existing between the parties, generating processes of emergence of specific knowledge and its acquisition. Cluster.info (Klaster.info) was created in 2007 by five founding members – companies operating on the IT market or providing services to companies from that sector. The cluster brings together small and medium ICT enterprises active in Mazowieckie, Lubelskie, Podkarpackie, Małopolskie and Łodzkie Voivodeships. The main mission of the cluster consist in boosting the competitiveness of Polish enterprises on international markets. The main aim of the Cluster.info is to develop and improve exchange of knowledge between innovative SMEs with emphasis on sharing innovative ideas and technologies One of the main products offered by the cluster is optimization of business processes in terms of implementation of ERP class systems - especially in logistics, transport and warehousing and other areas of companies’ operation. The second most significant product offered by the Cluster.info is an advanced, fully modifiable CRM system. The innovativeness of the solution consists in deep modifications to CRM models functioning today with respect to integrated process management in organizations as well as changes in traditional perception of marketing and marketing actions towards advanced post-sale techniques aided by IT solutions. The solution at offer is developed from the IT and legal side as a solution which is made available remotely in line with „software as a solution” model for particular end users or individual users with full service and hosting support. The constant element of cluster’s activity from the moment of its establishment has been multidimensional assistance yielded to entrepreneurs with respect to the selection, optimization and implementation of IT systems. Services include both the field of system architecture, creation of functional lists, selection of technology, software, infrastructure as well as legal and subsidy-related assistance with respect to investing in IT. Companies belonging to the cluster are entities active on the market which constantly provide similar services and develop new technologies, implement highly innovative ways of rendering services which has a direct impact on boosting competitiveness on the Polish and foreign markets and makes it possible to participate on equal terms in tenders which so far were accessible only to huge IT companies. In the new financial policy of the European Union for 2014-2020 takes into account the financing activities of clusters for innovation, competitiveness of the Polish economy based on intensifying cooperation and knowledge flows within clusters and supporting the development of strategic economic specialization through national and regional key clusters. Cluster coordinators should especially pay attention to the operation: 2.3.3 ,, Internationalization of Major National Cluster" (Poire), 2.2 ,, Support for the strategic management of companies and build a competitive advantage in the market (POWER), 1.3.1 ,, Implementation of innovation by SMEs (POPW) and 1.3.2 ,, Creating a network of products for SMEs (POPW).
About the Author
Author of the article belongs to klaster.info . For her cluster initiative is very helpful for the development of SMEs. The author encourages all companies to include in such initiatives
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