Advansys Reviews Trust Signals On Ecommerce Websites
During the earlier years of ecommerce when many users where taking a leap of faith in spending money online, there were few signs that could encourage or warn people of whether to complete a transaction. Over time however, customers and ecommerce website owners alike know what features need to be included in an online shop in order to create a safe and trustworthy shopping experience.
Trust signals can increase the credibility of your ecommerce website and let customers feel more comfortable with shopping. 7 trust signals have been identified as essential for a good ecommerce website. They are as follows:
Top Trust Signals For An Ecommerce Site
• Options For Communication Customers need to know that they can easily reach you for any queries or concerns they have with products and delivery, as well as any other issue they may have. Physical address, telephone number and email address put them at ease and lets them know they have your support. It also makes your appear more credible.
• Social Media Accounts Having multiple social media accounts alongside your ecommerce website lets you interact with customers more and get to know useful information from and about them. It needs to be regularly updated and the manner in which you interact with people should also be done with great care. Many faux pas have been committed by other companies which are instantly made public and can result in bad press.
• Live Representatives During Communication Live customer representatives engaging in phone calls or chat enquiries provides great reassurance to the customer. It makes you appear more personable as opposed to robotic, automatic systems.
• Trust Seals These are images, icons or logos from professional brands and organisations that many consumers will instantly recognise and trust. For example logos related to secure online payment systems or being officially registered/qualified for certain aspects of your industry.
• Affiliates Having connections with successful companies in and outside your industry can be viewed as a vote of trust or recommendation. Having some form of acknowledgement from a reliable company communicates that you too are reliable.
• Content and Navigation A well designed ecommerce website with best practice solutions in terms of site navigation, layout, functionality and quality of content can help confirm you are a credible and trustworthy company. A professional ecommerce solutions provider will be able to ensure your entire web design is up to par and well received by your target market.
• Company Policies Include a copy of the company’s rules and standards. This presents you as a well structured and rule abiding company.
Having these trust signals on your ecommerce website is an effective way to generate more online sales.
Advansys Ecommerce Solutions
Contact advansys for information on creating a consumer friendly, conversion rate optimised and high quality ecommerce web design.
Telephone: 0845 838 2700 Email: sales@advansys.com Website: www.advansys.com
About the Author
Advansys Limited Building 4 Millars Brook Molly Millars Lane Wokingham Berkshire RG41 2AD Telephone: 0845 838 2700 Fax: 0845 838 2701 http://www.advansys.com/
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