web design and development | website design | flash design | graphics | marketing
GeckEffect.com website design
A good website is extremely important, regardless of the type or size of your company. there are many things to look for in a good website.
First is branding, your name/logo should be able to stick in someones head easily, so you want it to be unique. but having your generic feild of serivce in the name can help. make sure a good domain name is available while deciding your company name. sometimes all the good possibilities are taken.
Second is content. Content is king. the more information and unique articles you add to your website design the more it will increase your visiblity over the web. hiring writiers to create current relevant articles are always a good idea. if you have the capability to add content to your website design, add content regularly (atleast once a month, if possible). Networking with other relevant websites with a high Page rank, are also very important, and its the way google calculates your page rank. Google page rank calculation formula: Google Page Rank will not help us to promote our site in Google search engine. It is just numerical ranking value between (0 to 10) which is provided by Google search engine to show the quality of websites. Google Page rank calculation formula is basically calculated only using external links. External links contain two types, they are inbound links and outbound links. While increasing the inbound links our page rank also slightly increase. According to the Page Rank (PR) of the external links. Google page rank calculation calculated by the following formula.. Google Page Rank Formula: PR(A) = (1 - d) + d * SUM ((PR(I->A)/C(I)) Where: •PR(A) is the PageRank of your page A. •d is the damping factor, usually set to 0,85. •PR(I->A) is the PageRank of page I containing a link to page A. •C(I) is the number of links off page I. •PR(I->A)/C(I) is a PR-value page A receives from page I. •SUM (PR(I->A)/C(I)) is the sum of all PR-values page A receives from pages with links to page A..
There is so many websites in the reached top position in search engine which having low google page rank .So google page rank is not so much important for promoting our websites in google search engine itself. But it is calculated based on traffic also. Already we discussed above google page rank formula calculation is based on inbound and outbound links. So it is indirectly makes traffic in Search Engines.
Third is Visual appeal. This is important for return visitors, and strong first impressions. thanks to flash and html5, and other design platforms we can make stunning visual effects, and catch the customers attention from the start. if they like what the see, they might listen to what you have to say. eventhough the more graphics and less content make it more difficult to gain search engine exposure. so, pending if your needs are based on listing more products and better search engine results, you might want to lean tward the side of html or database driven platforms. and, if your focus is on best graphics and visual display of fewer more important products, then Flash, HTML5, or other Visual Platforms should suit you best.
Fourth is Marketing. Figure out your Final Goals you would like achieve and consider available funds. now, there are 2 ways to gain traffic to your website. one is natural and the other is ppc. Natural is obivously the natural traffic your website receives from search engines and backlinks. you can do several things to gain natural traffic, but it takes work, and if your not very website design savy, Then seek someone who is good with SEO Modifications or www.GeckEffect.com. ppc is pay per click, there are many websites that supply featured or sponsered links for a fee, this is an expensive but effective traffic source. paying an SEO specialist to properly format your website will pay off in the long run.
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