All About The Video Preproduction Process
The process of creating a video can be divided into three phases, the first of which is preproduction. Production services and commercial production professionals use the preproduction phase to prepare for creating the video. Without the preproduction, the process of making the video will be chaotic and the end product will be disorganized. Preproduction helps videographers start the process in the right manner and create an organized plan before they begin shooting. The preproduction process begins with the establishment of goals. It might seem as if a video is just a bunch of different shots or recordings of an event. The truth is good videos have goals and themes. The more specific a theme the better the video will turn out. For instance, a wedding video might seem like it just needs the theme of the wedding. However, videos shot in terms of a family theme have a different feel than those shot with a romantic theme.
Another issue dealt with during the preproduction phase is the identification of the audience. The final audience should be one of the first determinations of the video making process. If your final audience is going to be conservative business professionals, your video will have a different feeling than if it is for young children. The audience sets the tone and the pace of the video. You will choose your actors, if there are any, the style of shooting, the music, and the length of your video based on the audience.
Preproduction is also when you set a budget. In some cases, the budget is set by the client. They tell you how much they want to spend on a video and you create a plan that abides by their wishes. In other cases, a package deal is offered. For the amount of shooting and length of time they have your services, they pay a set price. You include your post-production costs into this package price. This is typically the situation for wedding videos, but many videographers offer this option to other clients, too. It is very important that you set a budget in advance and do your best to work within that budget. Otherwise, you will be losing money in the long-run.
Once your audience is known and your budget is set, you can begin the outlining process. This is the part that trips up many people unfamiliar with the video making process. They assume a videographer just switches on a camera and records the events around them. The truth is a goes into the planning and outlining phases whether there is a script or not. Determine the ultimate message you are trying to share. The goal throughout the outlining process should always be to drive the audience toward that message. Whether it is selling, celebrating, or learning, it should be considered for each and every frame of the video.
In some cases, this phase will require a script. You might need to hire a professional script writer or you might have someone on staff. The script writer works closely with the rest of the preproduction team so everyone knows how things are developing. The writing is going to affect other aspects of the making of the video. Once the script is complete and the plans have been reviewed, it is time to start shooting. The preproduction process is concluded!
About the Author
Stewart Wrighter has searched the term production services Vancouver to find a company to make training films for his firm. For more information about production services go to
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