Creating a Sales Funnel for Your Online Business
So what is a Sales Funnel and why do you need one? The reason you should start building out a sales funnel is because you'll make a lot more money from your business. Here's why.
If you've spent time and money building your website and generating visitor traffic to your site, you might be making a few sales. The thing is, you may be leaving a lot of money on the table. You should be building an email list made up of these website visitors, so you can start to follow up with them and build a relationship.
The easiest way to sell something is to ask people what they would like to buy, and then sell it to them. If you have no way of getting in touch with people, you can't do that. That's why building a list through your website is one of the most important tasks you can perform.
You've probably seen a lot of opt-in forms on the sites you visit. It's a place where you are offered a free gift or tips for joining a mailing list. The list being built there is the first part of a sales funnel. You should also start gathering the names and email addresses of people interested in your products and services, and then work out ways to convert them into customers.
The funnel part of it comes from the fact that you'll start out with a ton of potential people visiting your site the first time, then a small part of that group will visit the site more often, a smaller part of the readers group will sign up to your mailing list, and some of the people on that mailing list will become buyers.
There are 3 typical mistakes business owners make with their email marketing.
Mistake #1: They only send messages to their list when they want to sell a product or service. Many readers will unsubscribe if all you are doing every time you write to them is trying to make a sale. Send good content as well as offers, and your readers will stay subscribed much longer.
Mistake #2: Advertising another company often. You may have heard of solo ads, which is the act of having someone with a huge mailing list advertise a service. Try to avoid advertising someone else's business, as clients generally view this as a waste of an email.
Mistake #3: Not responding to subscribers. If a person has a question about your product or wants more information on the tips you provided them, you should answer back as soon as possible. If you signed up to a mailing list, asked a question, and never got a response back then you would probably do what most people would do, unsubscribe and never purchase of that company again.
Building a sales funnel can take time and effort to set up, but it will certainly pay for itself by increasing your sales. To get started, create and give away a free PDF report explaining how you can help your readers solve a problem they are having. Then offer to do it for them at a special subscriber-only price or rate so they don't have to go through the bother of doing it themselves.
Giving away some kind of free trial, a discount coupon, a 2 for 1 offer, a series of useful tips, some kind of video training, or customers surveys are just some of the non-promotional content you can send by email. Staying in touch with people and actually helping them will show you are thinking about them, and make them more likely to purchase from you when you make an offer for one of your products or services.
About the Author
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