A Compelling And No-Brainer Way To Start Your Sales Letter
Listen to this.
"John Lennon was murdered by Mark David Chapman, a resident of Hawaii. Chapman purchased the gun he used to kill Lennon on Young Street in Honolulu, exactly six weeks before he shot Lennon in cold blood, right in front of Lennon's apartment building, The Dakota, on New York City's Central Park West."
"Americans have been shattering sports records because athletes are bigger, stronger, faster, and in much better physical condition than ever before."
"Did you know that chocolate contains phenyl-ethyl-amine (PEA), a natural substance that stimulates the same physiological reactions in the body that falling in love does?"
Interesting, no?
Sometimes, the best way to open up your sales letter is with a curiosity-provoking eye-opening statement or fact that's going to intrigue and engage your prospects.
Then, you continue taking them down that greased slide with more compelling (but emotional) facts until they're so engaged with what you're saying... that by the time they've finished reading, they're like putty in your hands.
And then...
The sale is yours!
Now go sell something,
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
About the Author
Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE direct-response copywriting and marketing tips that dramatically boost your sales and lift the response of your marketing, on his website: http://www.kingofcopy.com
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