Gray Hat Seo Suggestions
Copyright (c) 2011 Dolphin Intelligent Media
There are hundreds of tricks and tactics to utilize in your SEO campaign. Before launching your link building campaign, take the time to review your site content and make sure that on page content is optimized for the best results. Here are some tips to do just that and jump start your SEO campaign.
Be Bold - Bolding keywords is still a common practice. When you place emphasis on certain keywords, it makes it evident to the search engines what the most relevant topic is. Likewise, when people browse the content, the keywords will stand out. It helps people find exactly what they're searching for when your content mirrors their search term.
Deep Linking - Avoiding sending all the traffic to your home page. When you setup deep links to the internal pages of your site, you're letting the search engines know that you're more than just another website. You're actually an authority on the topic and people want to link to every aspect of your site.
Social Bookmarking - Social bookmarking can help you get your deeper pages and blog posts found online quickly. By bookmarking your content, you're not only getting a link back to that page but you're also opening the potential floodgates for people to surge in through social bookmarking sites. That relevant, targeted traffic can really help your business thrive.
Title your Links - Many content management systems allow you to put a title on your links. Use titles for your link building within your domain as this can help visually impaired surfers. Likewise, the search engines can factor titles into your indexing, using them to determine the relevancy of content
Mind Your Anchor Text - You want to anchor links to your site using keywords you're targeting and keywords you want to appear relevant for. Just don't go after a single keyword in your campaign. If you only target one keyword it looks like you're buying links. Instead, target various related keywords and also link back to your primary domain without a keyword.
Site Map - If you want to maximize how much content on your site gets indexed then submit a sitemap of your pages. This simple wireframe of your site shows the link structure and makes it easy for the search engines to crawl your pages without having to dig through text to find your important links.
Go Off Site - There's a lot of work to be done on your website for SEO and improve your online visibility but there's also plenty to do off-site. If you want to build links as well as visibility, then start sending out articles to off site article directories. You can also start a wiki or a blog to act as a major resource for your business. Beyond that, there is communication in social media, forums, Q&A sites and more.
SEO doesn't have to break the bank, and it doesn't have to be confusing. There may be a lot you have to do but you don't have to do everything. If you're feeling overwhelmed or confused, or you fear a big bill with an SEO provider, just step back and consider a few small changes to start. Begin with a small SEO campaign and build from there.
About the Author
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