The Caps of the New Era
The New Era Cap Company, based in Buffalo, is the largest sports-licensed headwear company in the United States.
The new era caps is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, and maintains agreements with other licensed entities including NHL, NBA and over 200 colleges and universities in the United States. Along with the 59Fifty, new era produces styles like the 49Forty, 39Thirty, 29Twenty, EK, Capture the Flag, and also designs women's and kids' caps. The 49Forty is fitted, has a lower profile than the 59Fifty, and has a more casual, collegiate look. The 39Thirty is a strength fit cap, and is used by MLB as the batting practice cap. The 29Twenty is an adjustable, unstructured cap. The EK line consists of designed premium hats and caps. Capture the Flag headwear is designed by celebrities and sold exclusively through boutiques in select cities around the world and only produces 288 of each cap designed. The most common and popular new era cap is the New York Yankees 59FIFTY Flat bill cap. Popularized by rap artists, athletes and other prominent cultural figures, the new era caps have become a staple of urban fashion. Aside from repeated recognition, the new era caps also experienced their share of allegations and accusations. In recent years, the new era cap company defended itself against accusations of running sweatshops in both its Derby New York plant, as well as its plant in Alabama. This is due largely to a campaign by the United Students Against Sweatshops and Workers Rights Consortium held between 2001-2003, and a strike by the Communication Workers Of America. In the summer of 2007, new era voluntarily pulled three caps from shelves across the country because the designs on the caps were seen to be gang-related. A New Era spokesperson stated that the company does not market to gangs and when notified by activist groups and public officials, the company took immediate action. But nonetheless, the new era caps are still the leading cap provider of the sports industry. If you want some information about the new era caps and its apparels, then visit www.streetzwear.com.
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