How you can Uncover the Secrets to Internet Marketing, part 3

In my last article (part 2) I shared the first step with you concerning the secrets to Internet Marketing. Below I'm going to list off the second step of my system that I learned from that guru and from my own testing.

2. Choosing the correct niche market One of the biggest secrets that makes this whole thing come together is carefully choosing a niche market. But almost every marketer on the internet is fixated on selling a broad product with wide public appeal. And that's why 97% of all internet marketers are failing at what they're doing. There's a famous saying that all great marketers fully know and understand and it goes like this: "When you try to sell everything to everybody, you end up selling nothing to anybody." Another one goes like this: "When everyone's your market then no one's your market." Why is this? Well, the simple answer is that it costs a lot more money to advertise to that broad audience we call the masses, than it does to advertise to a small niche market. Yes, you get a much better deal on advertising when you sell to a niche market. I'll give you a couple different examples of why that's true. First, let's pretend you're selling hearing aids. Well, if you decide you want to reach as many people as you possibly can, you'll probably end up advertising in a newspaper like USA Today. USA Today reaches that broad audience we know as the masses. Let's say you spend $250 on a classified ad in the back of USA Today. I know from experience that even if your classified ad is well written, you'll only get about 5-10 people who call you from that ad. And out of those 5-10 people that contacted you about that ad, it's a safe bet that only about 1 or 2 will actually purchase a hearing aid from you. But let's be safe and say that 3 people end up buying from you.

If you weren't charging at least $83.00 each for your hearing aids, then you lost money. But let's say you were being a fairly smart business person and you charged $200.00 each for your hearing aids. That means you made about $350.00 profit when you subtract the $250.00 ad cost from your $600.00 net profit. Well, you just put $350.00 in your pocket. Is that good? Well not if that was all you were able to do for the whole month. Now let's go back and pretend you were a much smarter marketer and you decided you might do better if you focused your marketing efforts on a small niche market instead of a broad mass market. So instead of advertising in USA Today, you first ask yourself who tends to buy hearing aids the most. And a light bulb goes off in your head and you realize that older people are the most likely customer for a hearing aid. So you then look around to find a magazine or newspaper that is published for the elderly. You find there are actually many publications that go out exclusively to the elderly community. So you choose to advertise in the classified section of a little newspaper that is published exclusively for a gated retirement community. Well, your ad in that newspaper is going to cost you about $11.00(that's how much it costs to advertise in the retirement community newspaper next to where I live.) Well, I know from experience that you're likely to get at least the same response you got from the same ad you placed in USA Today for that type of product. So after you get 3 sales from that $11.00 ad, you now just made a profit of about $589.00. It was the same ad and the same product but you can now see how there are two different markets involved in the example above. The first market we targeted was the mass market (broad market.) The second market we targeted was the elderly. Are you starting to see why it's important for you to avoid trying to market to the masses in a broad market? Are you beginning to see how you can significantly cut your advertising costs by finding smaller, niche markets to sell to? You could even find a smaller niche market to sell those hearing aids to than just the elderly. I'm looking on the internet right now and I see that there's a publication just for people that have impaired hearing. Can you imagine the results you'd get if you were to place an ad for your hearing aid in there? I think you're starting to get the idea. And keep in mind; I'm not suggesting that you sell hearing aids for a living. I simply used hearing aids as an example of how advertising in broad markets Vs niche markets works. It's probably quite clear to you by now that I chose "Business opportunity seekers" as one of my niches. But keep in mind, that's not my only niche. I also chose surveillance software as another niche. You can see what I'm doing in that niche by looking at ProSnooper.com Another niche I'm involved in is email marketing software of the non-spam type. At that site I promote a list mailer that is for the niche of people who are only interested in sending out email ads to people that have given them permission. You've probably heard of this responsible type of email advertising referred to before as "Opt-In" or "Permission Email." Anyway, these are just a few of the many niches that I do business in and all of those businesses I mentioned above are extremely successful. Why? How? Because I apply all the techniques that are in this article you're now reading. The most common method people use to decide which niche market to get involved in is to simply ask yourself what you're hobbies are? Or ask yourself what is of most interest to you in life? What fascinates you? This is often a niche market that you already know and understand. You may even be an expert on a niche market that you didn't realize was a niche. Are you? Think about the things you spend your spare time with. The best thing about dealing with niche markets is the fact that they're so easy to manage. What I mean is that instead of trying to reach 300 million people that mostly don't care about your product, niches allow you to focus on around 20,000 prospects at a time. For instance, in my spy software business, there are only about 25,000 people that are subscribers to spy magazines. This means instead of trying to get lucky advertising to 300,000 people, I can now go directly to the 25,000 people that are most likely to become my customers. Kind of like shooting fish in a barrel when you think about it. Most niche markets have a nice small audience to focus your efforts on. But the people that make up this audience study these niche publications inside and out. This type of audience pays close attention and they're eager to read about anything related to their special niche. This makes these people highly responsive to your advertisements and this increases your return on investment. I will elaborate on these steps in future articles, but if your hungry for more information. Please visit the site or e-mail me with your questions. Thank You.

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