Direct Response or Bust!


by Tom Hohnhaus

Copyright (c) 2013 Tom Hohnhaus

Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

* Direct mail

* Print ads

* Radio and TV ads

* Coupons or other incentives

* Telemarketing Some of the advantages of direct marketing are:

* A great way to use free time during lulls in business

* Productive way to communicate and empower you to create more relationships

* Great way to up- and cross-sell to current customers

* Low cost way to rustle up new business

* Used as leverage to turn small sales into large sales

* Supplement your current marketing program

* Cost-effective way to reach target markets

* Offers measurable results *

Reach outside your local area for new business

* Increase the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it. "I honestly don't think you'll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing." Jay Abraham Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success. There are two things EVERY business owner wants. First, they want to generate more leads, attract more clients and make more money so they can eliminate any current financial distress they find themselves in. Second, they want to reach $1 million in annual revenue so they can begin to live the life they have always dreamed of having and so richly deserve.

There are two things EVERY business owner wants. First, they want to generate more leads, attract more clients and make more money so they can eliminate any current financial distress they find themselves in. Second, they want to reach $1 million in annual revenue so they can begin to live the life they have always dreamed of having and so richly deserve.

The most expensive and difficult function of any businessYou is acquiring new customers. The reason it's difficult has nothing to do with you, your business or your marketing. It has to do with the growth of the Internet and the tremendous number of scams and charlatans that lurk online offering every bogus product and service you can imagine.

People today are often highly skeptical of any product, service or offer… both offline and online. Consider the last time you heard an offer that you thought sounded valuable. You more than likely discovered that the offer came with certain restrictions, mandatory conditions or a buyer beware non-guaranteed transaction.

Prospects buy with their eyes… not their ears. They also need to know, like and trust you before they will buy what you're offering. Or they need to know and trust the person that's recommending what you sell.

About the Author

Ready for professional help and guidance? We understand how to... generate immediate sales create competition-crushing marketing develop compelling offers map out your entire sales process so you know exactly what to do and when to do it. Go now to http://www.connektedforsuccess.com

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