Your Preview Call: 3 Ways to Promote It

Wonderful! You've just spent hours crafting the absolute perfect information for your preview call. You can't wait to share your ideas and important message with your most ideal potential clients.

Now it comes time to promote your preview call. You feel a bit overwhelmed, stuck, and a little like "deer in the headlights".

What should you do? What's the best way to share information about this call?

Would article marketing work? How about blogging? Advertising? Guest posting? Public relations?

Which methods you choose will, ultimately, depend on your window of promotion- that is, how long you have to promote the call, as well as your effectiveness of promotion- that is, which methods have returned best for you so far.

Of course, if this is your first preview call, you might not have any data on what worked well before. So let's take a look at three methods you can use to promote your preview call.

First, promote to your own direct assets. In this context, direct assets means all the avenues that you control. This would include your own email newsletter list, your blog/website, and your email signature files. If you get a lot of voicemails, you might even invite people to your preview call in your outgoing message. Be creative; these are people who have already know you and have some relationship with you, they are likely to be among the first to sign up!

Second, promote to your wider social networks. This would include your social media channels, such as through Twitter, and also through events listings on Facebook and LinkedIn. If you're using GooglePlus, you might also send out notifications that way. Don't be discouraged if you put this information out there and nobody responds right away. You might have to repeat it a few times to get attention and action.

Third, advertise or promote to targeted lists. Is there a blog site that is well known in your industry? Contact the owner and ask if you could offer a guest post for the blog. If that doesn't work, see if the site accepts advertising. It may be worthwhile to make a small investment to get more people on your preview call.

While there are many methods you can use to promote your preview calls, these three will give you a solid beginning. The reason to start here is that they will likely give you signups quickly, which will give you the confidence to expand your promotions more widely.

It's vital to start promoting your preview call at least six weeks ahead of time, so your promotions have a chance to be seen and acted on by your target audience. Remember, most messages require repetition before they are acted on. So be certain to build a promotion process that puts you out in front of the same people multiple times. This means, for example, that you run your advertisement for three weeks instead of one, and remind people about your preview call as frequently as possible.

Remember, your preview call will be much more profitable for you if you can get more people on the line. So make promotion an important priority when you are utilizing preview calls to build your business.

Comments? Questions? Email Here

© HowtoAdvice.com

How to Advice .com