Learn A Simple 6 Step Plan And Make Easy Money - Part 5

A 'simple six step plan' that makes easy money is something that we all look for, but very few of us find. How about earning $250,000 in just 12 short months? I don't know about you but this is something that I would like. Well I have just seen a seminar from a normal couple who have done just this and you can do it too.

The 6 steps are

- Recognising potential clients who are interested in your product

- Testing your idea to see if you can make a profit from it

- Developing your product… maybe an e-book

- Writing your sales letter

- Building your website and set-up a way to collect the money (no technical knowledge required)

- Monitoring and fine tuning to maximise results

So this month we will go into some more depth in - Writing your sales letter.

This is the hardest part of the whole process. This is the part that will make the biggest difference to you - success or failure. This is the part that is the most expensive to outsource. A good direct response copywriter will charge you up to $10,000 per letter. That is what I charge my clients for the letters that I write!

If you were to do this yourself there are many tools out there to help you. The skill of direct response copywriting is challenging but within the reach of most people. However, it is not something that can be learnt overnight.

Most direct response sales letters follow a very similar format.

This is probably the trickiest bit. However, you do have a couple of options:

Your first option is to learn the skill of copywriting and write it yourself. Most sales letters follow the formula:

- The 'Headline' - This is the place where you need to spend the majority of your writing time. This is the bit that will make your prospective clients read your sales letter. Many tools are available to help with the production of a fantastic headline. I have created a piece of software that can assist with this and it is available to download from the website.

- The 'Description' - This goes into more detail of the problem or issue that the prospect is looking to overcome. You want to explain how the issue will get better, and how your solution will help them improve.

- The 'Vision' - This is the description of the end result from following your product. This is to help put your client in the mindset that for just a small investment they can solve their problem.

- The 'Proof' - This is a demonstration of what your solution delivers. Testimonials are great here if you have some. A display of what you are presenting is also vital here so that your future client understands what the product can do for them.

- The 'Call To Action' - At this point your prospective client will make the decision to buy your creation. This is always the vital point where you ensure that you have invested lots of time before now persuading your client that your solution is the right one for them.

- The 'Bonuses' - This is a must. You need to offer your client sufficient bonuses as part of the offer to make them feel that they are getting overwhelming value for money. Make sure your bonuses are related to your main offer.

- The 'Guarantee' - You must offer a full money back Guarantee to your clients. On the internet. people often feel worried out parting with their money and you must fill them with confidence. We provide a full risk-free 90 day money back guarantee.

You can expect about a 33% return rate but it's much better to have a happy customer as they will buy more from you in the long run.

There are many copy writing courses that a quick search on Google will reveal. I have a few of my favourites which you can find on the website below.

You are now ready for the next step, which we will cover next month.

In next month's article we will go into - Building your website and set-up a way to collect the money (no technical knowledge required).

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