Focus should Finding Your Niche

Many entrepreneurs think that selling to the widest possible market is the likeliest path to success. The problem is that the "take all comers" approach is not very effective as an overall marketing strategy; marketing becomes expensive when everyone is a potential prospect.

Today, small businesses have a brutal completive playing field. It is harder to stand out with a standard message, due to information overload. If you are just a "management consultant," an ordinary "business coach," or some "financial adviser" from some remote corner, you risk fighting it out over price with competitors who offer identical services to yours. To gain an edge over the competition, you need to captivate the right potential customers with your message. You must create your own Super Niche.

-- Design a Niche --

You can develop a niche without a lot of capital. Focusing on the needs of prospects in a unique marketplace is a good way to start. Think of these basics:

* by narrowing your focus, you create more opportunities. *

Niches are ways of managing your opportunities. If you can design a marketing technique that speaks on a personal level to real prospects, you can increase your wealth both mentally and monetarily. Advertising to the population at large wastes precious time and money, because many of those people have no desire for your product.

Begin by defining your target consumers and their communities. Targeting the best prospects within your niche allow you to become the vendor of choice.

* By sharing what you know, customers will seek you out. *

You can do this by giving away free information in the form of booklets, through helpful content on your website, and in reports that matter to your potential customers -all in a manner that grabs interest but does not give the pressure to buy.

You will gain the trust of prospective customers as you build your reputation as an expert. If you are just a "management consultant," an ordinary "business coach," or some "financial adviser" from some remote corner, you risk fighting it out over price with competitors who offer identical services to yours. You will become their center of influence and therefore your customer’s first choice for business.

* Become an expert in your niche. *

Utilize the power of positioning when you develop a Super Niche, and make your business distinct, meaningful, and essential. This makes you eligible as a source, and a reliable advisor, in the limits of your niche. Use your expertise to communicate competence, and use your industry leadership in a manner that is applicable and appealing to your target market.

* Offer exclusive services and merchandise at a higher price. *

Customers will pay more to those who cater to them. This provides you with profitable opportunities to create higher-end products and services customized to your Super Niche.

A reputation within your niche will drive word-of-mouth testimonials on your behalf.

When you cultivate a Super Niche, you own the playing field. Competitive challenges become a thing of the past. You'll get more business with less effort and you won't be competing with similar businesses solely on price. The best part is that cultivating your own Super Niche requires only time and attention. So, get with it!

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