Starstepper And The Big Promise

Copyright (c) 2014 Wrath Warbone

If you read and liked Starstepper, The Apache Medicine Man, or have been curious about the article marketing effort promoting it, here is some interesting news. I got it from my dashboard for Kindle publishers. (Kindle publishers are people who offer their original writing for sale at Amazon with the service. It is easy to upload the writing and there is no fee if you do it yourself.)

Starstepper, just broke 80 free promo downloads this time, after 3 days. The topper was in a country that is designated with .de at the end of www.amazon.de Never heard of it. Don't know which country. The uk designation took 3 copies, and ca (Canada) took 1. The .us took 75! the .de was the last one to come in. fun stuff!

80 is a lot because many Kindle writers get much, much less, because they don't know much about marketing. They don't know the cheap ways to spread the word and they don't know how to be relevant to the wants and hungers, darkest fears and wildest hopes, of the naturally interested segment of society. They don't know where to look for them and what to find out what the people want in reference to product's solution to a specific problem, sometimes a means to elevate good feelings to the hilt. They don't know to make the "big promise," the promise that you have the very thing they want most in relation to the problem or hope the product or service is about.

"People buy with emotions and justify the purchase with logic," it is said. The "Big Promise" is the main thing that sells successfully to the emotions. The person hearing the big promise exclaims in his feelings, "I WANT THAT!" or, "THAT IS JUST THE THING-THAT SOLVES MY PROBLEM!-THAT WILL MAKE ME FEEL SO GOOD!"

BUT THEN THE RATIONAL SIDE OF THE BRAIN KICKS IN AND IS NOT SO SURE IT IS WORTH HARD EARNED MONEY. So the copywriter starts listing the facts and ideas, testimonials and endorsements, etc., that 'prove' the item does all promised and more-better than anything else and at the very best price. For example....

You may have seen TV commercials of a sophisticated, successful looking person driving a beautiful automobile along the mountains by the ocean at sunset. Emotionally we want that experience. While we watch the beautiful experience we hear performance and durability facts and figures about the advanced engineering that went into the design of the car. That is the part by which we "justify the purchase with logic." It is the rationalization. We think we are deciding in an adult manner but we are in fact, according to marketers, buying for the joy of the ride, a feeling, and propping up the decision with facts and figures, in short, a rationalization.

That's what they tell me, anyway, in my Copywriting course. I am using those ideas in a less than masterful way with a level of success that impresses a professional marketer who has written two well known classics on the science of persuasion. He is more like pleasantly surprised, I would guess..and that makes me feel pretty good, just the same... The previous similar effort resulted in 259 downloads, 13 of them paid for by interested readers. The for free readers are more likely to spend money on my stories next time I offer new ones if they enjoyed reading the trial run. It is far easier to sell to a person who has tried and enjoyed your product or service than to anyone who has not, I am taught.

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