Do your Flyers Make that Professional Grade?
Do your color flyers really look professional enough for the market? If you are unsure, then maybe I can help you out in judging your color flyers. I am going to give you here the professional criteria for judging flyer printing. Just try to review the different properties of your color flyers as indicated below and see if your flyer printing makes the grade. You should then easily know the strengths of your flyers as well as its key weaknesses. 1. Copy effectiveness – First thing to check is the effectiveness of the flyer’s text content or marketing copy. Professional flyers are not made simply to announce special offers or special events. They are made specifically to attract certain individuals and make them react a certain way to achieve marketing goals.
So the best professional color flyers out there have marketing messages that get at the heart of readers to attract them to action. For example, they can appeal to the need for people to save money (i.e. save 50%!) or maybe they can appeal for the need to belong (i.e. don’t be the last one without...!). The best color flyers have these kinds of statements to make the really engaging. If your own custom flyers do not have these, then you will have to make changes before they even pass as a real professional marketing flyer.
2. Image appeal – The next thing to check in your color flyers is the appeal of the image itself. It must not just look pretty, it must also actually be rendered crisply in high quality. Professional color flyers all use high resolution full color images to impress readers. Most of those images are from direct sources such as scanned drawings/photographs or digital images from image editing programs or digital cameras. The higher the resolution the better as these appear best when printed.
This is the ideal that your own custom flyers must have to make it as a professional print. If however this is not the reality of your prints, and you used web images that are low in quality, then your flyers won’t probably pass that professional grade. You’ll have to redo your images to make your flyers better.
3. Paper makeup – Another big criteria for judging color flyers is with regards to its paper materials. Professional color flyers will typically have thick and glossy paper. This gloss can be just in the front side, though sometimes it can also be added to both the front and the back. These types of paper materials make the flyers look very shiny and expensive, delivering a nice professional presence to the reader.
If your color flyers do not have this kind of paper material, and instead has rough thin materials that easily fold and dissolve, then most definitely your flyer’s won’t make the grade as a professional. That is why it is crucial that that you spend on those good quality materials for flyer printing.
4. Call to action – Lastly, color flyers are judged by the formatting and design of their call to action elements. It is not enough to just have text that says “buy now!”. Great color flyers will typically have great emphasis on those “call to action elements”.
They will have arrows, bold fonts, vivid colors etc. all directing to the “call to action words. If you have these in your flyers, you should be well on your way to a great professional grade with those prints, otherwise, you’ll have to reformat your content to make it as effective as other professionals do it.
Great! Now you can use the criteria above to see if your own custom flyer printing makes the grade as a professional. Hopefully it does make the grade, otherwise, you should have enough information now to improve your flyers to make them more professional.
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