Managing Your Firm's Brand
It's always easy to play "Monday morning quarterback" after you roll out your firm's new brand or logo. The benefit of hindsight gives you new perspective to evaluate all the things you could have done differently to launch your new look. In today's ultra-competitive legal market, you just can't afford to get it wrong and there really is no time for second-guessing. You should be able to rely on your print vendor as a true business partner that will help you produce your stationery and marketing materials in the most professional way - especially when you are going through a merger, a name change, a logo change, or any "conversion" of these printed items. You also need a partner that can help you update your printed materials to keep them in line with your firm's green initiatives. Your printer should be more than a provider, but also a trusted print advisor that apply years of experience to ensure that the best of who you are is reflected in your firm's printed materials. While you focus on creating and implementing a communication plan for your firm, your print provider should be able to help you by assessing all of your firm's printed materials and making recommendations to strengthen your brand. If you have any doubts about your current print provider, just ask yourself the following questions: • Does my printer check color consistency across all of my firm's materials, across all mediums? • Is my printer able to meet all my delivery deadlines? • Do I have a team of print professionals dedicated to the legal profession and available to help me through all the stages of any "conversion" or new project? • Can my printer ensure brand consistency and market exposure across all my printed materials, including stationery, promotional materials, legal pads, and more? • Has my printer provided me with the most recent legal marketing trends by showing me what my firm's competition is doing? • Does my printer provide me with peak ordering efficiency, effective inventory management, and on-demand business reporting? • Are my materials compliant with the firm's sustainability initiatives and does my printer offer me the "green" options to ensure compliance? Need HELP? If you are a current ASL customer, you will quickly answer yes to all these questions! If you aren't leveraging the single source advantage of ASL, just give us the opportunity! ASL is a partner to thousands of law firms across the U.S. We are a trusted print advisor who applies more than 60 years of experience to maximize your firm's brand within your firm's budget and we make the transition from your current vendor to ASL a smooth and seamless one. Contact your ASL account manager today at 800.222.0510!
About the Author
ALL-STATE LEGAL is dedicated to providing law firms with engraving and printing services and a complete line of legal specialties that translate into a single-source advantage. ASL continues to develop products that make it easier to run your law office, consistently communicate your brand and help your firm go green.
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