Using Video Sites To Market Your Start Up Company
It's been said many times that video killed the radio star. Video can also help you market and brand your start up venture faster and cheaper than other forms of advertising and public relations. Best of all, the costs are much lower in the current environment. In fact, they are close to free.
Video sharing sites are the entrepreneur's platform to branding and marketing. Sites like Youtube are an excellent platform because nothing is more compelling and personal than video. Few online activities are as popular. According to industry reports United States viewers spent almost four and half hours watching videos online. In addition to You Tube, there are sites called Daily Motion and Vevo that also host and display videos.
"For a start up trying to gain attention fast and relatively inexpensively, a series of videos distributed on the Internet, can really have an impact," says, investor Peter Klamka (http://www.peterklamka.biz) A start up's main goal is to develop and execute a plan to introduce their products or services. Video is often the best way to make this introduction and raise awareness. Video also allows you to tap into the power of the various communities that already exist online. Your customers are part of multiple communities that likely have places online for video blogs, video sharing, or forums with links.
A key first step is to set up your video page so that it integrates with your website, your blog, and your Twitter and Facebook page. Isolated videos buried on a video sharing site will we wasted. Integration with your overall strategy is a critical element. Video can also help you connect with key people you will need as you build you company. Video links can be easily shared with members of the media, industry leaders, and even sources of finance. As you develop the video strategy, have a specific set of goals and timelines. Understand that you might become an overnight, viral success or it make take a little longer. The key is to plan for both outcomes. The likely result will be something in the middle.
Finally, use the video as a call to action. Ask you viewers to sign up for a newsletter, visit your website, or share the link. The viewers have invested the time in watching the video so give them a reason to tell someone else.
About the Author
D.Franklin Webb is a freelance writer and student of human moves. He defeated Grady Seasons in the practice room. His interest is in venture capital that has the potential to change the world. You can follow him on http://www.twitter.com/dfwebb
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