Importance of media

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It is the media business the absolute best friend. It source of information dissemination to the masses. Even the "bad" Press has been known to stimulate business.

Media Business, like any other business. This "product" (air, television, print space or space), and therefore must sell this product. And this "perishable" product. Most people do not think about the media as a "perishable" product, but it is. Radio and television stations to sell time. " When that time has passed, you can not get it back. Newspapers and magazines sell "space." They have deadlines to meet to fill the space in such a way that makes the space of perishable goods.

This means that the media is constantly looking for news deal of time and space that they have. They also, of course, is looking for advertisers. For this article, allows you to look at them helps to fill in time and space, and a plug for your business that are either free or very very low prices.

1. Press release. This is the most common type of free placement in the media. But many business experts wrong press release for the ads. You will get press releases for free - you pay for the ads. Press releases should be information that is of interest to the public, which often happens that the mass media. He should announce that, as compared to sell it. It must be written in a certain style, with some emphasis. For more information about the proper way to structure a press release,

2. The articles you write. The media is constantly looking for new information to move to its clients. You can help them in writing for them. Contact business editor in the media of their choice, and see that you are aware that they may need an expert in. This is another free source of exposure for your company. And you can help the editor as well.

3. Articles about you. This is what everyone wants from the media, without thinking about "What is it for them" by the media. There is not anywhere else that the editor can run as many articles on specific companies, as are companies that wish to be done for them. Articles are often exchanged for what the needs of the media. In addition, when they did something really unique going on with the company. Be the first in your area to offer a product or service, do something important political or social nature, or there is something unique that will appeal to the media in the customer base, and you have more chances to get a story done.

4. Joint action with the media. Contact the media in your area, and offer to sponsor a joint promotion with him. There is a contest to give tickets and major sporting and entertainment events (eg concerts), in conjunction with your favorite radio station, newspaper, magazine or television station. If they have a "mobile unit" to ask them to live with your site.

5. Buy a place in odd places or less desirable times. Everyone wants to "drive time" on the radio (when people are driving to and from work). Everyone wants to advertise in the "prime time" on television. And everyone wants to be on the front or back page in the print media. I saw the radio GIVE away the time, who at 3 o'clock in the morning to fill the space. Form a good relationship with your media contacts, and these ads will not only help you, but them too. I personally bought television time for only $ 4.00 per 30-second spot. Amazing. Better than that, though effective.

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