eBay Tips - How to Create an Attention Grabbing and Profitable Auction Listing

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Selling on eBay is just like any other business; to become an eBay success, you need to follow the rules and provide the kind of customer satisfaction that will translate into increased eBay sales. eBay can be a quick and easy way to make money on the World Wide Web. In my opinion it is the perfect way to work at home for just about everyone: retirees, disabled, singles, couples, college students, etc.

With over 10 million active listings all over the world at any one time and over 42 million active buyers and sellers, eBay truly gives you a huge global market for your item. But even with all of that in your favor, there are still certain things that you must do to maximize the possibilities of a profitable sale. Read on if you would like to learn how to avoid some costly mistakes and make the most out of your eBay selling experience.

Listing Title

A good, descriptive and attention grabbing title is the single most important part of any listing on eBay. The title of your item should draw a lot of potential purchasers to your merchandise. The only problem with this is eBay only allows 55 letters per title, so you have to be as descriptive as you can in as few words as possible to draw the most attention to your ad. So all you have to do is learn how to create you're listing titles to make people want to bid on you're item. No problem right? Well I’m going to try and make it a little easier.

When coming up with your title, you will want to do some research on what other sellers are doing. Search for other items similar to yours and get some ideas from the most successful listings. (The ones with the most bids) When writing your eBay title, always focus on the most important keywords first. Proper grammar gets thrown out the window here. Just get as descriptive with your keywords as you can in the limited space you have. Stay away from words like Stunning, Amazing, Fabulous, etc. People don’t search for these words, so they are just taking up valuable space. If you have room after writing a good keyword rich title then you can consider them for effect, but ONLY as a last resort.

Even though I said grammar is out, spelling is definitely in. Always double check your title for spelling errors before listing it. If your main keywords are spelled wrong, the chances of making a good profit are slim to none, and slim left town. In fact some people make there living just searching for misspelled listings and buying them for real cheap and reselling for a profit. While this is great for them, you don’t want to be the fool that there getting rich on. So now you’re ready to start on your title. Now let’s move on to the rest of the listing, shall we.

Listing Description

It is also very important, when selling on eBay, to have a powerful item description. And the trick to writing a strong and profitable listing description is to combine search engine friendly phrasing with concrete details about the product in a way that will entice people to bid on your product. Take the time to craft your eBay listing just as you would your title or any other ad. Also another important ingredient is the need to be very careful that you give an accurate description of any item you are selling, including listing any flaws that might exist. Never try to hide anything from your buyers, because it may just come back to bite you in the, you no what.

As in any business, eBay listings demand a certain level of skill and experience in order to produce good results. So the key to getting the best results out of your listing is to take your time, do some research, and think about what you might search for if it was you looking for this item. Then be as descriptive as possible including things like, size, color, model number, brand name, etc. Also pay attention to proper spelling and grammar to look as professional as possible. Remember the more info you give willingly, the less your potential buyer has to think about when its decision time. Even though the title is what gets the buyers in the door so to speak, the description is what closes the deal.

Pictures

Unless you are going to only sell products from vendors that can supply pictures, I highly recommend making the investment in a digital camera. And I also recommend that you pay as much attention to the pictures of your eBay listing as to your writing. If you want to be truly successful at the selling game you should take some time to learn more about how to take a good picture. As they say, a picture tells a thousand words, so always include a good picture or pictures of your item. Also, just like in the text of the listing, if the item you are selling has any damages or flaws, make sure to document this with a clear picture. And the more pictures you have the better off you will be. eBay charges extra if you host more than one picture on there site, but there are several good websites that offer free image hosting service for remote hosting of pictures for auction sites such as eBay and Yahoo. Take some time to search for these to save some money.

Extra Features

Now that the most important parts are behind you, let’s look at some of the add-ons you can use to further draw attention to your eBay listings. Some of these can be expensive to use unless you are selling a higher dollar item, so I am just going to talk about the two that I like to use. In my experience the 2 extras that give the best return on investment are gallery picture and making your title bold. The bold headline costs $1.00 and can definitely make your title stand out from the rest on the page. I only use this occasionally though, as a good title and gallery picture can have a similar effect for much less. The gallery is my personal favorite. For only 35 cents you can add a small picture to the main auction search page of your listing. Like I said before a picture is worth a thousand words, and a good gallery picture coupled with a well written title can really draw in a large amount of potential buyers.

Conclusion

So there you are. You now have a crash course in creating a good profit pulling listing on eBay. Of course there are many more tips and techniques that you can utilize, but this is a good start. A couple other things to keep in mind is your shipping and selling policies. You will want to make sure you have all of this spelled out clearly in all of your listings. Again the more you tell them to start, the less they have to think about when its time to make a decision on where to buy there item. Now it’s time to start listing and practice, practice, practice. The more you do it the better you will be. Good luck and happy selling!!

Ryan Horne www.rjhorne.net

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