Website Design Essential – Understanding Buyers & Buying Decisions

Does your website design understand your target buyers? Well, most online entrepreneurs would answer this question in the negative. When designing and developing a website, most companies focus their attention on the aesthetics, technology and overall functionality of the site. However, what is definitely more important is whether your web pages have the capability to capture and retain user attention long enough to make an impact.

Therefore, before you actually start working on a particular website design, you should try to figure out who your target audience is – their demographics, likes and dislikes, online behavior, and most essentially their likelihood of becoming your prospective customers.

The following five points are elementary when you set out to analyze your target audience:

1. Market – This is especially important with respect to city or country you are catering to. For example, web design structure for a Dubai-oriented company will be very different from an Australia-oriented one.

2. Age Group: This bracket should be very well-defined, or else, you will end up messing around with lot of inconsequential stuff.

3. Education: A user’s educational background if one of the key influencers in his or her buying decisions. Your content should therefore be accordingly tailored.

4. Technical Know-how: This is important if you have a highly technological product or service. Analyze which level of technical knowledge your end users possess and customize your web pages to be in sync with their technical know-how.

5. Graphical Orientation: By having a fair idea of your customers’ graphical orientation, you can design and develop pages that can drive sales to your website.

The responsibility of a web design and development team lies in making your visitor understand what the design is trying to convey to them. The structure and layout of the site should be such that each page gives a clear indication of what your business is and how the user benefits by using your product or service.

Once you are sure of your target audience base, it is the job of the website design team to analyze what kind of sounds or graphics will be appreciated by your users. Similarly, in terms of content, what kind of stuff would they like to read; what are their most searched terms, etc., are extremely crucial questions that should be addressed in the initial stages.

A good website design company is one that knows how to analyze the pros and cons of a particular web design or development initiative. Broadway Infotech is a premier web services company which provides e-business solutions to a diverse clientele. When it comes to website design and web development, we develop sites that will cater to your target audience and propel them into making the right buying decisions.

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