Creating a Powerful Presentation
Getting the attention of potential customers so you can show them what you have to offer is key. From services offered to product sales, if you can't convince a customer you have what they need, you are the only one that loses. You need to show that your offerings are superior to those presented by your competitors. Create a powerful presentation - Grab their attention. Help the customer make up their mind by getting them the information needed to make the proper decision.
Having a brochure that delivers that information to your customer is a great start. First off, not only will it give them a good overview of your company, its products or services and other important information, but it is something they can stick in their pocket or bag at a trade show and peruse later. You do, however, want to be sure your brochure stands out. Choose the most powerful ways to present your message.
Keep in mind that the brochure should be easy to keep - not easy to throw away. Using a bi-fold can be a good way to highlight one particular product or service, but a tri-fold fits in a pocket much better, and is easier to leave on a desk without getting in the way. Also, by taking advantage of the layout of a tri-fold template, you can pack a lot more information into the same amount of paper.
Color always sends a powerful message. So are pictures and graphics that represent your products or services that make a definitive impact on a customer. Color text and bullet points draws the eye and causes a client to want to read that next paragraph, especially putting paragraphs and information blocks in color that need to be emphasized.
Try not to get carried away. Even though a tri-fold has lots of room, don't overload the page. Too much information can be confusing, and leaving a customer wanting more is always a good way to ensure they reach out and connect with you via phone, email or on the web. Don't forget to use a good quality paper as a flimsy, cheap-looking and cheap feeling brochure will make its way into the garbage faster than an empty paper bag. Pre-creased tri-fold paper with a glossy finish or even a rag bond paper is available for little more cost than copier paper, and the impact in terms of presentation is immeasurable.
Your brochure is quite often the first impression a client has of you and your company. Making sure you've developed the brochure layout and information to give the client a powerful presentation will bring more business to your company. And, isn't that what we're all looking for?
About the Author
In the marketing business, Andi Beark needs to stay on top of the game. She uses creative solutions with brochure design to enhance visibility and product image. Use http://www.paperdirect.com/brochures for a great tri-fold brochure design that will maximize your company's exposure to potential clients.
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