How to quickly create search engine content

Creating content in half the time with these cool tools.

by Robin Porter

Search engines love content and a big part of any strategy to get a website to the top of the rankings, must include creating good content in one form or another.

However, this brings the problem of how to quickly and efficiently create this content, without the costs of hiring ghost writers or freelancers. Of course, if you already have a fully featured office including secretarial staff, then the content of this article will not apply to you!

Let's look at how we can quickly and efficiently create good content for the Internet.

Articles, press releases, and PDF reports are all valuable tools in our tool chest for creating new content. But if you are anything like me, typing with one finger, then creating this content can be a somewhat time-consuming and arduous task.

Here is my preferred method for quickly creating text based content.

First, get yourself a copy of a voice to text dictation package such as Dragon NaturallySpeaking or IBM ViaVoice. Once installed on your computer, and with a microphone or headset attached, these programs allow you to dictate directly into word processing programs.

These programs have come on a long way in recent years -- I had previously tried using one several years ago and gave up, but things have progressed so much that the latest versions are a real breeze to use. You just need to spend a few minutes to set them up properly and get used to your voice, and you are already to go. You can even use them to dictate your e-mails!

And here is a really cool feature -- some versions can now import digital audio files and transcribe them.

What does that mean?

- You could record instructional audio, and then import it for transcription. That way you have two different types of content -- text and audio -- which you can then offer to your customers.

- You could conduct an interview with someone knowledgeable in a particular field, and then import it for transcription.

But my favorite use of this feature is for importing audio files from a digital voice recorder and then transcribing them. This allows you to have the freedom to record wherever you are, whenever you think of useful ideas, or perhaps you have some free time when travelling. Once back in the office you just plug in your digital voice recorder, upload files to your PC and then import them into your transcription program. You just need to check that you have a compatible voice recorder -- if it records into WAV format you should be okay. Personally, I use Dragon NaturallySpeaking 8 Preferred which definitely handles the import of WAV files.

All the technology makes content creation a breeze. I can create articles and reports much, much faster than before. And it needn't cost you a fortune -- a simple set up recording directly on to your PC just needs a cheap microphone and suitable software -- you can pick this up cheaply on EBAY if you look.

About the Author

Robin Porter is CEO of a Ecommerce web design company and advises web site owners on ecommerce marketing strategy

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