Article Marketing-Are You Ready To Get Serious?

With Google making changes to their algorithms again many Internet marketers are questioning whether article marketing is worth it anymore. If you are willing to get serious about doing article marketing the correct way now is the perfect time to do it.

Anytime Google makes a change it hurts some Internet marketers and benefits others. It all comes down to how you approach it.

In this article let's go over 5 tips that can help you capitalize on the changes currently going on in the marketplace.

1. Focus on fresh content. I personally think that every article you submit should be unique. The Internet is cluttered with duplicate content and this is what Google and other search engines will be focusing on.

If you are going to submit an article to a large article directory such as EzineArticles.com do not put that article anywhere else online. This does not mean you cannot create unique versions of the article and submit them.

However it does not mean you want to duplicate your article submissions. If you do this you are only adding to the clutter and are part of the problem and not the solution.

2. Keep your blog content fresh and different. Do not take the exact same article that you submit to article directories and post it on your blog.

One good strategy is to write your article and post it on your blog. Bookmarked your blog post to various social directories using services such as Social Marker or Only Wire.

Then re-write the article and use the new version to submit to one article directory. Vary the directories you submit to and try and hit the top 5-10 over a period of time. This allows you to reach a larger audience as well as develop backlinks from more than one directory.

3. Add more words. This is one big change that article directories are now requiring. Short articles are not going to be accepted.

For example, EZA has increased the minimum number of words from 250 words to 400 words. ArticleBase.com is now requiring articles to be a least 350 words.

If you want to be serious about article marketing start thinking in terms of 500 to 700 word articles. Do not sacrifice article quality just to write more words.

Take this opportunity to make your articles even more useful. Increase the number of words and the search engines and article directories will reward you.

4. Use Submit Your Article. I love this service. You can develop unique versions of your articles using their patented article leverage program.

You submit your article and then quickly rewrite it to the desired level of uniqueness. It is possible to develop unique versions that are all most 100% different from each other.

When you do this you are creating content that is different from each other. It is then submitted by them to multiple article directories. This gives you an excellent chance of having more of your articles published.

5. Work on your resource box. If you do a good job writing articles your reader will end up at the bottom of the article in your resource box.

This is make it or break it time. Your goal very simply is to have that reader click on the link in your resource box.

A well written resource box is extremely important. However, you can get more with less in terms of how long your resource box is.

Another thing to keep in mind is to vary the hyperlinked text and the website URL. This allows you to develop backlinks to more than just your home page.

It certainly is time to take article marketing more seriously. The opportunities to benefit from writing and submitting articles has never been better!

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