Turning Your Small Business Into a Big One
Are you the owner of a small business? Have you been getting sufficient leads but are now looking to expand in new directions? Moving in new directions, working with better clients and expanding your business's offering, means having to take on new employees with different skill sets. But more staff means greater expenses and that scares a lot of employers. Remember this- you've got to give a little to get a little. Don't think of it as spending money and instead think of it as increasing your chances of making more money.
By hiring on new people with different skill sets you can offer your clients more services. Better yet, you can acquire clients who only require those services. Moreover, you're bringing new people, new ideas and new talent onto your team which is often exactly what small start-ups require to really grow. Anyone, if limited to their own thoughts and ideas, will become a bit stunted. All companies need to brainstorm, they need people who can bounce ideas off of each other until they find something good.
Before taking on someone new though, business owners must be sure that they have enough jobs in the pipeline to support this new person. You don't want to take someone on, train them up and then a few months later not have enough to justify their position and have to let them go.
First make sure you have enough work on at the moment and in the upcoming months. Think about the types of jobs you're getting the most requests for and then hire someone who can satisfy them.
Of course, when you're a small company you're going to want to take on people who can do a wide range of roles. Perhaps their biggest strength is writing, but they can also pitch, they can also generate ideas, develop strategies and execute projects. Even if your role is fairly straightforward, when working for a small company you never know when you're going to be asked to do something completely different. Take reigns of a new project, overtake the phones, make cold calls and more. If you don't have a flexible attitude and an adaptable skill set then you're going to have a hard time fitting in and proving your worth in a small (or big) company.
As an employer you want to find employees who are irreplaceable. Even if their skills can be replaced, perhaps it's their personality that cannot. Perhaps they can take on a lot, play the role of assistant to the CEO, perhaps they bring up office morale. Whatever it is, if you've found someone who's got it, try not to let them go.
About the Author
Adaptive Consultancy is a London-based digital agency specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on small business internet marketing visit http://www.adaptiveconsultancy.com/internet-marketing/fullservice
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