How To Make Somebody Eager To Buy Your Product

Most of us think we are individuals, but we're all pretty much the same. Years ago, Noam Chomsky made some magnificent discoveries in the areas of linguistics. He basically reverse engineered language itself. Most of us think the world is filled with people who are all speaking different languages. In Chomsky's view, we are all speaking the same language, only we use different dialects.

After all, all languages, whether they belong to a first world superpower or some society that still lives in the jungle, follow the same structure. They all use sentences with nouns, adjectives, verbs, and other pieces of grammar. Chomsky calls this the "Universal Grammar."

Similarly, anthropologists are starting to think there is a "Universal People." That despite where you go in the world, people fit a basic pattern. Women raise children, sometimes with the help of a man, sometimes not. They have some kind of religion that helps them make sense of death. They make each other laugh. They talk about sex in private. The leaders are usually men. They are embarrassed to be seen going number two.

How can you use this in sales? Easy. Everybody wants to believe something good about themselves. Everybody wants to believe they are "separate" from the rest. Everybody has a deep inkling that they somehow "get" things better than others. You can see this language on Internet forums all over the place. Groups of people get together and claim that other people simply don't "get it."

Everybody wants validation. Everybody wants to be seen as honest, upright and intelligent.

How can you use this? Keep reading.

First pace your reader. Talk about what they did before they came to your site. Since they're already interested in your product, give them a compliment for taking some kind of action to improve themselves.

Then set them apart from "other people." After all, not everybody takes action to improve themselves. Some people sit around and wait for somebody else to come and fix the problem. You are here because you aren't like that. You are the kind of person who takes matters into your own hands.

Then describe your product like you normally would.

Then when you close, give your reader an option. Describe the options as things usually chosen by the two different types of people.

Now there are some people who never want to take action. The kind of people who are always waiting around for somebody else to come and solve their problems. This product isn't for them.

This product is for people like you. People who take action. People who are courageous enough to take a risk. A risk that will put them further ahead on their quest for self improvement and betterment.

Which one are you?

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