Marketing With Images: 4 Picture Perfect Strategies For Utilizing Images To Promote Your Business
As a small business owner, marketing with images can help you speak a thousand words or be worth a thousand dollars; choose one. But, images can also be quite useful for promoting your company when you use Pinterest and other image-based social media web-sites.
The Significance of Marketing With Images
Have you ever purchased anything without looking at it first? You might have, but it is not good consumer practice. Online, this is even more crucial. Walking into a physical store presents you with a direct visual that can sway your purchasing practices. To get people to buy online, the same consideration has to be taken.
Product images are critical to making the sale. When people can see what they are investing in, it means a more informed choice. They cannot touch or taste, but they can examine the item and see before making a decision if it is right for them.
If product pictures are only included on your website store, they are not being used enough. Pinterest and other photo sharing websites can help you give people a different outlet for viewing.
Using and creating Product Images
There are a variety of ways you can start marketing with images. Here are just a few ideas in order to get you started with Pinterest.
1) Running Specials
Are you having a sale for the end of the season? Set up a sale board that displays the categories of products that are up for a bargain price. At a glance, readers can see what types of products are involved without needing to click from page to page on your site. They can make their choice here and link straight back to your website to buy their choices.
2) Happy Holidays (Seasonal Trends).
Are pogo sticks big this holiday season? Set up a pinboard devoted to capitalizing on that trend. Include photos of your products that also satisfy that trend and people's need for a certain item. Another way to present trends is to put together a board that shows how your products can be used together to help you put your best foot forward in the current fashions. This could be applied to any niche business market.
3) Provide Helpful Product Tips.
You don't want to have descriptions that are too long on your web site. With a pinboard, you can (as an example) group products together according to needs that they can meet, such as organizational solutions. Assemble a collage of images that can be used together for solving organization issues. : If you would like to appeal to the "green" crowd, display products together that you offer that are produced in such a way.
4) Product Use Ideas.
Want to give people ideas of how they can make use of your products? Create pinboards that speak to different ideas that you have and include images of your products that can be repinned on other boards for the purpose of project brainstorming. Don't forget to include links back to your site where the actual items may be purchased.
Discover how to start marketing with images in new ways to increase their visibility and your sales. Get clever and do not hold back!
About the Author
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