Users Speak Out About SAP NetWeaver

by Louis Columbus

Starting around August of last year I started tracking down SAP users who were early adopters of the NetWeaver platform, and I found an interesting dynamic happening that lead me to continue researching what was going on. What I found was the SAP was attracting entirely new customers based on the NetWeaver platform. What makes this unique in the SAP world is that the vast majority of SAP applications get sold because there is an ERP instance somewhere in the organization to tie back to. Rarely if ever in the years of doing primary research on their customer base would I find a reference who had just come onboard for their channel management applications for example. NetWeaver on the other hand is starting to show up as the architecture for future Web Services in some companies who were not multi-decade ERP customers for example. This finding contradicted many people’s perceptions (including my own) of just how SAP goes about selling their applications. I decided to go all out and complete a research study of SAP NetWeaver early adopters, mostly out of personal interest but also because I love doing primary research and wanted to see what could be learned from NetWeaver early adopters. What I Found Out It’s a good thing I started this project in August as a hobby of sorts because the effort to get people to respond to a survey on this topic takes a fair amount of work. Also I attended SAP user group meetings in my area and continued to work at getting the Zoomerang survey to people who were kind enough to provide their e-mail addresses. The big break in getting connected with NetWeaver users came from a friend at Disney who introduced me to several and the networking started working from there. From that point I was able to complete a decent sample size of 300 companies distributed globally, and visited many companies locally through user group meetings and buying lunches. The result is a report published in December titled Users Speak Out About SAP NetWeaver available on Amazon.com at http://www.amazon.com/exec/obidos/tg/detail/-/B000CVIL0I/qid=1136398691/sr=2-1/ref=sr_2_1/103-8674094-8326247?v=glance

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