Enhanced Link Building Approaches - Why Organic Link Wheel Building Is Crucial To Your Site


by V K Rajagopalan

As any SEO (Search Engine Optimization) specialist is aware of, the simplest way to enhance a website's status with the various search engines is by getting loads of links to that site out there on the web. There are lots of ways one can go about accomplishing this, but in this short article, we're only going to check out one approach known as link wheel building naturally.

In short, a link wheel can allow a webmaster or a SEO company to make best use of Web 2.0 sites which have already obtained a very high ranking with the major search engines. Basically, it involves using those highly ranked sites to host an assortment of backlinks to your site.

Since many SEO professionals like to use social media sites for this specific purpose, the system has also become known as SMM (Social Media Marketing). Some of the most preferential sites are WordPress; HubPages and Squidoo. All three of these internet sites permit people to post their own content like articles and reviews, and any content you post may also contain a backlink, either to your website, or to alternative content.

These Web 2.0 internet sites which I've mentioned above are held in very high regard by Google and others. Actually, it's at times even possible for you to get your actual content ranked with the search engines once you leverage the capacity of Web 2.0 sites. Even having just 10 backlinks on these sites could prove to be very effective, and this is the reason why numerous SEO gurus see it as being the basis of purely natural link wheel building.

Online marketers have been making use of the link wheel strategy for many years, but these days many people are using somewhat different recipe. In past times, an internet marketer would have roughly 5 to 10 links on each Web 2.0 website. These would all be interlinked and direct to your main site.

Today, rather than having 5 to ten backlinks on a Web 2.0 site, a thoughtful SEO professional will have 5 to 10 pairs of links. In each pair, one link will direct to their parent website, while the other is going to direct to content of theirs that is hosted on a different Web 2.0 site.

This is basically where the term "link wheel" originates from. The various Web 2.0 sites you make use of form the rim of the wheel, the spokes portray your links, while the wheel hub is your actual internet site.

The best and also most reliable links are the type which use your chosen keyword or keyword phrase as anchor text. In spite of this, a great deal depends on where your backlinks appear. If they appear on content which has been published on sites which the search engines like Google don't especially like, they will, to be entirely honest, be worthless.

If however your links are posted on websites which are looked upon as being helpful to the public, those backlinks can be a very powerful tool indeed, and a growth in traffic to your website can be frequently seen almost immediately.

About the Author

To learn a great deal more regarding search engine optimization and the numerous techniques you can employ, such as link wheel building, article submissions and so on, please go to my SEO help site at http://www.imgigz.com/user/rajagopalan - By V K Rajagopalan

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