Tips On How To Boost The Conversion Rate Of Your Site
To boost your sales by 10% you may have the reflex to try to increase your traffic by 10% by optimizing your natural or any other traffic acquisition channels. Remember that you can also work to improve the conversion rate! If this type of rate increased 10%, profits will increase even! Nothing prevents you from working both simultaneously course. Read on to learn more about techniques for optimizing the conversion rate.
To convince you with the importance of attempting to maximize your conversion rate, I'll present three major concepts of this methodology (Call-to-Action, Landing page and conversion funnel) and provide practical applications to make use of on your sites.
Three major concepts
Call-to-Action The Call-to-Action (A trip to action) may be the visual element that tells the user what action to perform on the main page he consults. Generally, the Call-to-Action buttons are, whether or not to access a webpage, validating an application or submit an order, they must be the first item that the user assimilates when it arrives on your page. In case your Call-to-Action is successful, the user will realize that a few tenths of the second whether to continue, they simply click on it. And if they do, that's an excellent chance for higher conversion rate to suit your needs.
A Call-to-Action needs to be a large button color must contrast with the remainder of the page. It has to also be placed in the absolutely first 570 pixels of the web page. These 570 pixels match the waterline, in other words the part of your page which is immediately visible and never have to "scroll" (scroll).
Landing pages
A landing page (landing page) is the page of your site on which the user arrives after simply clicking an advertisement or a link in a email. This page aims to convince the consumer that what he could be looking at your website. This page needs to be incisive, incentive to capture the visitor's attention and convince him to carry on his navigation on your site.
The landing pages are mainly useful for search advertising and marketing with email because they let it overcome (partly) the look and site architecture to supply a page generally simpler, to focus on marketing arguments. But the use of squeeze pages is not limited by advertising, when it comes to SEO, all pages of the site are potential squeeze pages, and it is critical that individuals keep in mind that the net user who comes to your page A from Google do not possess the same perception how the Internet user who finds this site A after B looked over your site. So you can put in place mechanisms to improve the messages displayed on this page according to whether the user A arises from another page in your site or it discovers for the first time.
Funnel A funnel is a series of pages browsed with a user to accomplish a great conversion rate, it's generally placed on the purchase process. Configured in the traffic analysis tool (like Google Analytics), it allows to study the dropout rate at each step and therefore determine the vanishing points in the process to address them.
About the Author
Now, you can read more about ways to generate more traffic and conversion in your site, grab your own personal copy with this great e-book about landing page and conversion rate
Tell others about
this page:
Comments? Questions? Email Here