Web Design: Decisions You Have to Make

Copyright (c) 2013 Joe Cleary

Putting up your own company website is definitely one good way to expand your customer base. This is especially true nowadays when a lot of consumers are buying items from the internet-gifts, personal products and even items for the home.

In that case, your business, products and services should also be accessible at the cyberspace where your target market and potential customers can see them. You must give the former better and more frequent exposure in order to boost your sales and profits. One way to accomplish this is through having your own company website.

But of course, you must also bear in mind that setting up a website is no small feat. There are a couple of factors that you have to consider and decisions to make. Here are some of them for starters. The good news is, there are a number of C web design companies which can help you with this task.

Purpose for putting up a website

For one, you have to assess your purpose of having a website. The design will depend largely on this. Are you going to put up the main website of your business? Or is this just a supplementary site?

This is one of the first things you have to discuss with your web design company. You must remember that the design of the main company website is totally different from that of the supplementary websites. For one, main websites should be more professional and complete. The use and placement of colors would then be different. The layout and choice of elements would also have variations.

On the other hand, supplementary websites are more laid back in design. But that does not mean that they should be very casual and unprofessional. They should also be organized. However, they are not necessarily as formal and complete as the main website. Plus, the contents in supplementary websites tend to be more concentrated or focused on certain topics.

Convenience of users

This is one of the keys to effective web design. Any website-whether it is a main company website or a supplementary website-should be designed in such a way that the users and visitors will find it easy to explore and navigate the various parts of the site. They should find what they are looking for in no time. Otherwise, your website visitors will get lost. This can then result in their impatience, and eventually switching to other similar websites-perhaps the online shop of your competitor.

Hence, when you choose a web design company, you must make it a point to ask the representatives about this. They should then be able to discuss with you some examples of ways on how to ensure user convenience while browsing the site. Included herein would be proper placement of elements-especially the most important ones, special features and sections like the site search feature and frequently asked questions section, and a whole lot more.

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