Site not on search engines? No visitors? You need to take action

Internet Marketing

The problem with a lot of advertising is that it is often being shown to people who have no interest at that time of using your products and services, only a very small percent of those who you market to are going to be compelled to pick up the phone or email you.

To make sure that your store isn�t missing out on valuable sales it is important to keep a close eye on your site�s design and features. By conducting your own research on the net it is easy to see that the most successful ecommerce stores incorporate high quality design with straight-forward usability, in an effort to draw in customers and avoid them bouncing off elsewhere.

Pay per click, as we�ve discussed before is what is says on the tin � pay per each click you receive. If you are bringing visitors to your website you will need to direct them to a well thought out web page. If you are paying a search engine to bring visits to your site you need them to convert into customers by making the pages relevant and with lots of call to actions (CTA�s).

An online shop can have as many categories as you like, with full product management including multiple product images to give your clients plenty of information to help them buy from you with confidence.

In a PPC campaign you can decide what page an ad links through therefore you have the opportunity to give a potential customer exactly what they were looking for � make sure the page gives them what they are looking for.

The easiest way to begin to address their needs is to look at the layout and design of your site. First impressions count, so by making sure that your site is up-to-date, well laid out with good use of copy, your business will demonstrate that it takes pride in its product or service. A site that doesn�t look as though it has been updated or changed for some time won�t instil much confidence in your

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